Job Description

Role Responsibilities

• This role is the Marketing Lead person responsible for delivering integrated marketing campaigns/ programmes for consumer banking, managing product launches/refresh, acquisition, and portfolio management. Provides strategic thought leadership, working in strong collaboration with various business units and external vendors to deliver impactful marketing campaigns and programs that drive business objectives and revenue.

Responsibilities

• Work with relevant stakeholders to develop, support and coordinate omnichannel initiatives. Develops these channels\xe2\x80\x99 marketing strategies to create a unified and seamless customer user experience.
• Recommends the most appropriate channels across paid, owned and earned media to be leveraged based on campaign objectives and bank\xe2\x80\x99s business goals.
• Leverage data driven insights derived and analysis of products\xe2\x80\x99 propositions to drive personalisation and customer engagement.
• Proactively and continuously review plans on a rolling basis with adjustment for shifting priorities, delayed progress or identified risks. Guides others in effectively pivoting strategies, building initiatives to execute marketing plans and managing associated changes.
• Proactively lead and coordinate with other marketing team members, as well as product and segment teams for their support and services to deliver end to end excellence in campaign management.
• Initiate, review and analyse campaign requirements with Business teams, managing the required approvals
• Manage all agencies and external vendors, ensuring all briefs are accurate, timelines and key milestones are met; and budget are adhered to.
• Track and measure campaigns\xe2\x80\x99 ROI, profitability and performances of all campaigns and marketing programmes.
• Track and maintain campaign/program budget, responsible on reporting all A&P spend, monthly accruals and forecasts.

Strategy

• Conceptualise and deliver strong, impactful marketing campaigns and programs for consumer banking. Enables customer-centric approach to marketing by bringing strategic priorities to life while maintaining consistent messaging, visuals, and brand positioning across all channels.

Business

• Good foundation and understanding of marketing channels that drives business goals. Capable of reviewing marketing and media plans with strong knowledge of different levers to move to drive optimisation and effectiveness of these plan within allocated budget. Build strong partnership with internal and external teams to deliver full integrated campaigns.

Processes

• Ensure all marketing campaigns/programmes are managed in alignment with the Bank\xe2\x80\x99s standards.
• Diligent tracking and monitoring of these marketing channel performances.

People & Talent

• Oversees partner agencies where applicable. Work closely in teamwork with both SG and Group B&M and Digital Banking teams and in strong partnership with relevant Business stakeholders.

Risk Management

• Responsible for maintaining Marketing standards and Brand compliance.

Governance

• Display exemplary conduct and live by the Group\xe2\x80\x99s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct

Regulatory & Business Conduct

• Display exemplary conduct and live by the

. * Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

• Lead the Singapore CPBB Marketing to achieve the outcomes set out in the Bank\xe2\x80\x99s Conduct Principles. Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

Internal

Strong partnership with multiple internal stakeholders to jointly drive key initiatives:

Group & Country levels:

• CABM
• CPBB \xe2\x80\x93 relevant stakeholders and business partners
• Operations and Finance

External

Solid relationships with external vendors and partners

• Advertising agencies
• Media agencies
• Digital agencies
• External vendors such as content generators, printers, event organizers and so on

Other Responsibilities

• Embed Here for good and Group\xe2\x80\x99s brand and values in CABM SG; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; Multiple functions (double hats)

Our Ideal Candidate

• 10+ years\xe2\x80\x99 experience in all aspects of Campaign and Marketing management, with working knowledge of consumer banking products and payment platforms
• Related qualifications from recognized tertiary institutions.
• Extensive understanding of financial products and related segments in Singapore and the key levers to drive performances.
• Strong understanding of conceptualizing marketing toolkits, applying their principles and guidelines for campaign and marketing programs.
• Highly adaptable and able to work in a fast-moving environment with shifting priorities and changes.
• Understand the latest digital trends and customers\xe2\x80\x99 digital journeys on the internet. Good knowledge of integrated media channels and applying this knowledge to review and optimise the media channels, translating marketing awareness to consideration and conversion.
• Strong communication skills and good interpersonal skills to manage stake holders; experienced in leading cross functional teams.
• Able to multitask and deliver high quality execution/implementation.
• Strong stakeholder management skills and ability to present strategies, visual concepts and narratives.
• Goals and results oriented.
• Good business acumen to manage budget and resources.
• Adept in analysing results and using tracking tools to measure campaign performances.

Role Specific Competencies

• Planning Tactical, Strategic
• Creativity
• Data Gathering & Analysis
• Digital Marketing Channels
• Marketing Channels
• Marketing Strategy and Performance

About Standard Chartered

We\'re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we\'ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you\'re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can\'t wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

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