Job Description

The Role Responsibilities
Program Management and Execution

• Identify best marketing programs to achieve business objectives, mainly to drive card spends and customer engagement.

Program management:

• To create and establish the Customer Value Proposition (CVP) of TGL to drive card spends and customer engagement in line with revenue targets and business goals.
• Manage marketing campaigns end-to-end, including communication strategy, frontline and operations management.

Merchants Management

• Strategy planning to identify correct merchant targets/segments to best fit business objectives and aligning with investments allocated.
• Solicit and manage merchants, negotiate best privileges for credit card customers.
• Maintain close merchant relationship to constantly consistent messaging to customers explore new partnership opportunities.

Investment Optimisation

• Identify and allocate best and efficient use of marketing investments for strategic merchant partnerships and marketing communications, to drive highest return for the TGL program.
• Ensure compliance with Bank\'s marketing standards.

Marketing Channels and Collaterals

• As part of overall TGL strategy and execution, ensure strategic and adequate levels of marketing communications to drive top-of-mind and brand awareness to drive card spends.
• Working with Brand & Marketing to roll communication strategy and plans to drive business goals and ensure holistic customer awareness and engagement.

Planning, Budgets, Reports and Accountability

• Track and measure on effectiveness (ROI) of marketing activities, events and campaigns to improve resource allocation, efficiency, revenue generation and customer experience.
• Manage budgets and vendor relationships.

Key stakeholders

• Merchant Partners
• Head, Legal & Compliance
• Head of Marketing
• Head of Contact Centre
• Head, Retail Analytics
• Group CCPL team
• Global Sourcing

Our Ideal Candidate

• Bachelor\'s degree
• Proficient in business communication
• Good Presentation skills

Role Specific Technical Competencies

• 12 years of relevant experience in banking
• Relationship building/management
• Teamwork
• Analytical mindset
• Negotiation & conflict management
• Management of stakeholders
• Campaigns/Program Management

About Standard Chartered
We\'re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we\'ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you\'re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can\'t wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do.
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well.
• Be better together, we can be ourselves, be inclusive, see more good in others and work collectively to build for the long term.
• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits.
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers

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