Context to RGM: Revenue Growth Management (RGM) at Mondelez is a key organizational priority to drive superior healthy growth over the long-term. It is acknowledged as a critical capability in building competitive advantage. RGM is focused on category and consumption expansion balancing top & bottom-line growth via a sustainable & holistic multi-year, multi-lever approach that is beneficial to consumers, shoppers, retailers and Mondelez. At its heart it is analytically driven and centers on a total portfolio approach to winning in consumer occasions, channel shopping missions and retailer execution plans. Specifically, RGM has 4 objectives:
to increase value
to drive consumption
to expand distribution
to improve investment returns
and can be delivered through a combination of:
Active Mix Management of SKUs
Price Pack Architecture including optimal bench pricing
Promotional & Trade Terms Management
Purpose of this role: This position (reporting to the Senior Director for AMEA Sales) is critical to building our organizational capability in RGM and driving superior healthy growth across the Asia, Middle East & Africa (AMEA) region (spanning some 20+ markets). Specifically, this role should: Establish, align, and deliver the AMEA regional ambition, approach & strategic roadmap for RGM Enable markets to analyze, uncover and unlock RGM insights and sized growth opportunities Entrench RGM as \xe2\x80\x98business as usual\xe2\x80\x99 Ensure our markets have the right access to data, analytical tools, and best-in-class RGM methodologies & technologies Represent RGM for AMEA both inside & outside our organization Key Accountabilities : Establish, align, and deliver the AMEA regional ambition, approach & strategic roadmap for RGM:
Assess AMEA RGM capability needs and define approach, strategic direction, and regional priorities
Align AMEA RGM roadmap with Global RGM Centre of Excellence (COE) & AMEA Lead Team
Build multi-year RGM tactical markets plan to deliver to the strategic roadmap
Enable markets to analyze, uncover and unlock RGM insights and sized growth opportunities:
Create / refine and execute deployment of RGM training materials to all AMEA markets (playbooks, tools & methodologies)
Support / co-lead RGM project deep dives or \xe2\x80\x98sprints\xe2\x80\x99 across prioritized markets to unlock growth opportunities and prioritize executional plans
Entrench RGM as \xe2\x80\x98business as usual\xe2\x80\x99:
Create / refine RGM enablers blueprint for markets including proposed organizational structures with roles & responsibilities; suggested people planning; RGM process establishment including KPI\xe2\x80\x99s and role in AC/SP horizons; required analytical and digital capabilities; ongoing governance
Lead regional governance of RGM - financial & opportunity KPI delivery, progress on capability building
Ensure the markets have the right access to data, analytical tools, and best-in-class RGM methodologies & technologies:
Understand regional and market data requirements for RGM and ensure an ongoing level of sufficiency with our D&A and I&A teams
Define AMEA RGM digital & analytical needs by market and develop roadmap in partnership with IBS, D&A, and I&A functions
Support / facilitate sharing of best practice tools and technology in RGM and help orchestrate piloting in selected markets
Support / facilitate business adoption of RGM digital platforms and tools
Represent RGM for AMEA both inside & outside our organization
Build required relationships with relevant cross functional teams & leaders across markets
Build RGM community in AMEA and provide coaching to key RGM talent
Facilitate best practice sharing across AMEA markets, including global perspectives
Represent AMEA and AMEA demand requirements / priorities in Global RGM COE
Manage RGM relationships with all external RGM partners within the region
Knowledge :
Deep understanding of Industry, categories, and key markets within BU. This is a critical ask.
Strong quantitative and qualitative analysis and communication skills required.
Technical/Work Based Skills:
Ability to effectively plan, prioritize, execute and follow-up in a timely manner and anticipate problems and roadblocks.
Strong demonstration of high analytical ability
General Skills:
Strong communication skills
Strong influencing leadership
Understanding of consumer, shopper, and customer expectations
Ability to drive cross-functional initiatives
Qualifications:
University Degree qualified preferably in Commerce, Marketing, or related discipline (e.g., Finance)
Experience:
15+ years\xe2\x80\x99 experience in FMCG space - would be good to have commercial exposure cross-functionally (marketing, sales, finance, consulting)
Prior experience in customer-facing roles
3-5 years\xe2\x80\x99 experience in RGM, preferable in AMEA
Demonstrated ability to manage a strong communication & influencing role
Prior regional role experience would be beneficial
Understanding of full P&L
MBA preferable but not mandatory
Operating Environment: As referred to previously this role engages with countries across the total AMEA region (most notably China, India, Australia, Japan, New Zealand, Singapore, Thailand, Malaysia, Vietnam, Philippines, Indonesia, South Africa, Nigeria, Morocco, Pakistan, Saudi Arabia, Dubai, and Egypt) and with Global functional counterparts (e.g., residing in the USA \xe2\x80\x93 East Coast, the UK, and South America). It is a requirement of this role to engage with key stakeholders (Country Managing Directors, Sales Directors, RGM Leads, CP&A Leads, Global & Regional Functional Heads) from these locations, both virtually & in-person, meaning:
Working hours can be unpredictable to accommodate all time zones (early morning and/or late evening calls) and must be planned accordingly
Prioritizing and planning effectively & often, having such a large customer base, is very important
Frequent travel is expected, average one week per month for business meetings and to deliver capability programs
Country to country Relocation support available through our Global Mobility Policies
Business Unit Summary
Headquartered in Singapore, Mondel\xc4\x93z International\xe2\x80\x99s Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondel\xc4\x93z International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.
Mondel\xc4\x93z International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular Category Planning & Activation Sales
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