Job Description

CHANEL is a privately-owned company whose values are grounded in creating the conditions for people to perform at their best, feel fulfilled and confident in their work. We care deeply about our employees and strive to create a safe environment that values people\xe2\x80\x99s humanity and uniqueness so that they are free to bring their full selves to work and to their life\xe2\x80\x99s calling.

At CHANEL, being a purposeful and human-driven employer means being intentional, meaningful and caring in inspiring our people; fostering an environment that reflects our strong values; encouraging and enabling inclusion and investing in work and workplace that foster collaboration and well-being. This is critical for the long-term success of our business.

The Regional Fragrance & Beauty (FBP) division is looking for an e-Business Performance Marketing manager, whose role is to analyze, review, and report e-Business performances across commercial (e.g., e-Commerce, e-Retail, e-Shop) and performance marketing (e.g., digital media conversions) across all APAC markets, and develop proposals alongside the Head of e-Business to improve upon them. In addition, this role is also expected to uplift e-Business performance by facilitating learning & sharing of best practices across APAC for all digital commerce touchpoints. This role requires a high degree of interaction & collaboration alongside the local teams in APAC to understand the growth drivers, blockers, and propose solutions to resolve them.

The impact you can create at CHANEL

Fragrance & Beauty e-Business

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  Support the Head of eBusiness in defining the relevance & strategy for Performance Marketing, (SEO, SEM, Programmatic, Social) in the APAC region.
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  Support markets to drive targeted audiences to Chanel channels to increase engagement, consideration and conversion in a cost-efficient way with an omni-channel approach (Retail, brand.com, partner online retailers, and social).
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  Support markets to ensure an integrated approach to overall performance media investment, maximizing brand awareness and campaign visibility in the online domain with right channels and media mix
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  Lead performance audience targeting and segmentation strategy across key channels (Social, Programmatic, Search) and across the funnel from Awareness to Purchase.
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  Work with Global, Regional and Market media teams to coordinate with external and internal digital agency teams

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  Define & ensure consistent metrics are tracked & used for commercial & digital media performance reporting in the region in close collaboration with the Regional Data Analytics Manager
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  Analyze & evaluate performance data to generate reports and identify potential areas for business improvement in terms of digital business sales and digital media spends
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  Conduct periodic business reviews with regional leadership to share statuses (e.g., campaign and spend effectiveness), opportunities, threats, and proposed solutions
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  Facilitate learnings across various mediums (e.g., online sharing, workshops) for APAC markets based on knowledge from other APAC markets, global regions (e.g., EU, US), external agencies, and competitors. Centralise & maintain repository of best practices.
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  Provide business inputs to inform campaigns, objectives, and strategies of adjacent regional teams (e.g., Marketing, CRM, etc.) in Regional FBP
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  Conduct external analysis and research to understand the digital commerce landscape for luxury retailers and potential trends that may influence the brand\xe2\x80\x99s performance

You are energized by\xe2\x80\xa6

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  The values the team can play in being the strategic voice and influence in driving performance marketing for CHANEL\xe2\x80\x99s Fragrance & Beauty division
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  Being a true partner to the business stakeholders across the organization, building relationships, and influencing in a highly collaborative, matrixed, and multicultural environment
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  Being a catalyst of change initiatives, capable across all topics of digital commerce to enable the optimal experience for online clients
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  An environment that advocates listening, co-creation, inclusiveness, user-centricity, and agility in designing holistic solutions
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  People leadership of engaging, empowering and developing the team to be at their best
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  A workplace where we provide you opportunities to drive values in areas where you are good at and support you to be at your best

What you can bring to the team\xe2\x80\xa6

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  6-8 years of experience in digital & performance marketing, ideally both agency and brand side.
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  A data driven individual with focus on commercial performance, analysis & insights.
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  A strategic mindset, able to consider new and innovative ways of doing business online.
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  Strong focus on search engine optimisation across a variety of markets.
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  Strong focus on managing paid marketing channels (SEM, Affiliates, Programmatic, Retargeting, Custom Audiences)
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  Excellent understanding and strong foundation in martech/adtech platforms (GA, DMP, DSP, DV360)
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  Good understanding on the eCommerce & retail business including e-merchandising, customer experience, CRM, promotion mechanisms, media & communications, stock management, last mile delivery, invoicing, etc.
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  Excellent written and spoken English skills
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  Strong motivation to drive positive brand performance across Chanel\xe2\x80\x99s digital commerce platforms by proactively identifying & driving opportunities for better practices throughout the region
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  Strong project and people management skills to ensure all requests are recognized and prioritized for optimal customer experience & business impact
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  Capability to work independently with minimal supervision and demonstrate sound decision-making and good judgment in the face of ambiguity
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  Flexible and positive mindset to embrace changes and agility to adapt
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  Empathy and excellent communication skills to communicate effectively and maintain good relationships with business stakeholders across various APAC markets
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  Ability to multitask, and thrive in a fast-paced environment

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Chanel.