Job Description

As our E-Commerce & Digital Marketing Manager, you will play a pivotal role in scaling Plain Vanilla’s online business using data-driven and brand-led strategies. As a growing business with six stores, an e-commerce channel, retail and corporate revenue streams, as well as other business ventures, we are looking for a thoughtful, resourceful and impact-driven individual who can join us in our growth journey ahead. Being part of a brand-led organization requires this individual to possess strong digital marketing expertise backed by a belief in our brand truths and the ability to drive long-term brand value both organically as well as through paid channels. You will be reporting to the Senior Brand & Marketing Manager. Responsibilities:

• Develop and execute data-driven, brand-aligned digital marketing strategies for all online channels so that the company can build sustained, consistent, and growing revenue streams.
• Collaborate with multiple teams to understand operational capabilities and optimize website user journeys and funnels across various consumer segments.
• Apply new and emerging AdTech, MarTech and attribution models to continuously enhance the performance of our online channels.
• Develop our SEO strategy and implement best practices with ongoing actionable insights, optimization and organic traffic improvements.
• Perform analytical work proactively in relation to audits, a/b testing and evaluate digital marketing and UX efforts through weekly performance reports.
• Manage and optimize campaign budgets, ROAS and contribute to the content creation process.
• Develop deep knowledge of our data infrastructure, and take ownership of our rewards program and CRM strategy, ultimately driving long-term brand love and loyalty.
• Play a key role in achieving revenue targets for all online platforms (including same-day, advance, catering, corporate and retail sales) as well as for sister brand, Wonderland Botanicals.

Requirements:

• Degree or diploma in marketing, business, or a similarly relevant field.
• At least 3+ years’ experience working in e-commerce, direct channel sales and digital marketing positions.
• Good knowledge of social media channels, paid advertising, Google Analytics, SEO and website optimization (UI/UX).
• Must have had exposure to CRM and data management.
• B2C lifestyle industry experience is desirable.
• Experience with Shopify, WooCommerce, Mailchimp, Eber and Tableau is a plus.
• Possess brand development knowhow particularly in the context of media planning.
• Passion for lifestyle offerings, new technologies, learning, content and driving long-term brand value.
• Analytical, attentive to detail and able to proactively utilize data, consumer behaviour and market trends to maximize online revenue and enhance brand equity.

About Plain Vanilla Bakery

Plain Vanilla Bakery it started out with a simple, earnest ambition to create and share some good old-fashioned cake with our local community; cake that was made with real wholesome ingredients, and was familiar and comforting. In a world of mass-produced confections, we wanted to go back to basics and bake like our mums and grandmothers used to – moist red velvet cupcakes topped with vanilla buttercream, apple pound cake drizzled with caramel, decadent chocolate brownies, warm and fudgey on the inside. The kind of scents, flavours, and textures that make us nostalgic for days gone by. Job types: Full-time Education: No education required Work location: On-site