Job Description

• Develop and execute data-driven, brand-aligned digital marketing strategies for all online channels so that company can build sustained, consistent, and growing revenue streams.

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  Manage and optimise campaign budgets, and contribute to the content creation process

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  Collaborate with multiple teams to understand operational capabilities and optimise website user journeys and funnels across various consumer segments.

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  Monitor and analyse new and emerging technology and methods to continuously enhance and improve the performance of website and online platforms.

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  Perform analytical work in relation to audits, optimisation, conversion, and a/b testing.

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  Develop deep knowledge of our data infrastructure, drive cross-channel attribution and evaluate digital marketing efforts through weekly performance reports

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  Develop a holistic and data-driven approach for both immediate and long-term CRM strategy, effectively driving awareness, engagement, purchasing behaviour and retention.

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  Assist to drive and manage revenue targets for all online platforms, including both F&B (same-day, advance order, catering, corporate) and retail e-commerce stores, support the optimisation of traffic generating channels and drive strategic insights for online marketing programs and promotions, brand awareness and ecommerce performance.

About Plain Vanilla Bakery

Plain Vanilla Bakery it started out with a simple, earnest ambition to create and share some good old-fashioned cake with our local community; cake that was made with real wholesome ingredients, and was familiar and comforting. In a world of mass-produced confections, we wanted to go back to basics and bake like our mums and grandmothers used to – moist red velvet cupcakes topped with vanilla buttercream, apple pound cake drizzled with caramel, decadent chocolate brownies, warm and fudgey on the inside. The kind of scents, flavours, and textures that make us nostalgic for days gone by.

Requirements

• Degree or diploma in marketing, business, or a similarly relevant field

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  At least 3+ years’ experience working in an ecommerce, direct channel sales and digital marketing positions

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  Good knowledge of social media channels, paid advertising, Google Analytics, SEO and website optimisation (UI/UX)

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  Must have had exposure to CRM and data management

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  Retail industry experience is desirable

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  Experience in Shopify, Mailchimp and Tableau a plus

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  Passion for lifestyle offerings, new technologies, learning, content and driving long-term brand value

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  Analytical, attentive to detail and able to utilize knowledge of data, consumer behaviour and market trends to develop data-driven strategies that maximize online revenue and enhance brand equity

Job types: Full-time, Part-time Work location: On-site