Job Description

Job Overview:

We are looking for an experienced, data-driven

E-commerce & Digital Marketing Manager

to lead and grow our online sales channels. This role will be responsible for developing and executing digital marketing strategies, managing e-commerce platforms, optimizing user experience, and driving online revenue growth.

Key Responsibilities:

E-commerce Management

Oversee day-to-day operations of e-commerce platforms (e.g., Shopify, Lazada, Shopee, etc.) Monitor product listings, inventory, pricing, promotions, and order fulfillment Optimize product detail pages to increase conversion and reduce cart abandonment Implement strategies to grow online revenue and improve customer experience

Digital Marketing Strategy

Plan and execute digital marketing campaigns (Facebook, Instagram, Google Ads, TikTok, EDM, etc.) Analyze campaign performance and ROI, and adjust strategies accordingly Manage and grow customer database through retargeting, email marketing, and CRM tools Work with designers/copywriters to develop content for social media and paid ads

Website & Analytics

Oversee website UX/UI, ensuring a smooth, mobile-first shopping experience Manage SEO/SEM initiatives to improve organic visibility and ranking Use tools like Google Analytics, Meta Ads Manager, and GA4 to track KPIs and performance metrics

Budget & Reporting

Manage and allocate marketing budget efficiently Prepare monthly performance reports and recommend improvements Stay updated on e-commerce and digital trends to identify new opportunities

Requirements:

Diploma/Degree in Marketing, E-commerce, Business, or related fields Minimum 3-5 years of relevant experience in digital marketing and/or e-commerce Strong knowledge of online platforms (e.g., Shopify, Lazada, Shopee) Proficient in Meta Ads Manager, Google Ads, Google Analytics, Klaviyo or Mailchimp Creative thinker with a strong analytical mindset Excellent communication, leadership, and project management skills Passionate about fashion/retail and consumer behavior

Bonus Skills (Preferred but Not Required):

Graphic design or basic video editing skills Knowledge in affiliate marketing or influencer marketing * Experience in performance marketing or managing agencies