Job Description

Role Accountabilities :

• Manage and provide direction for CareerBuilder’s print assets and publication business
• Providing latest articles, pictures and/ or artwork to marketing team for posting on social media sites.
• Create content strategies that meet customer needs and business goals. Responsible for finding and writing engaging content that promotes readership and social engagement using text and multimedia content.
• Manage in-house publications from planning to fruition. These include the magazines, which are targeted at Junior College, Polytechnic, and University students as well as fresh graduates.
• Conduct face-to-face interviews to craft advertorials
• Curate topics and angles, and develop editorial calendar
• Report writing for in-house surveys. These include Scholarship & Higher Education survey and Employers of Choice Survey.
• To review the online statistics for online articles, EDM and eMagazines to measure effectiveness of article and understand readers’ preferences.

• Be a strategic key player in maintaining close working relationships with inter-departments and external strategic partners.

• Develop and manage partnership with PR agencies, news portals, bloggers, freelancers, and external stakeholders
• Assist in reviewing content and designs for ad-hoc marketing collaterals of our products and services

• Minimum Degree in Mass Communications, Journalism, Public Relations or related disciplines with 3-5 years of relevant experience
• Experience in leading a team
• Displays strong writing, spelling, grammar, and proofreading skills
• Preferably with copywriting experience, particularly in advertorials
• Experience in drafting and editing articles for various platforms (publication, marketing, eNewsletter, press release, social media, etc.)
• Demonstrates an affinity for digital content with proven success in identifying viral stories
• Ability to work under and adhere to tight deadlines