Job Description

Job : Marketing, Brand & Communications
Primary Location : Asia-Singapore-Singapore
Schedule : Full-time
Employee Status : Permanent
Posting Date : 28/Nov/2023, 4:05:37 AM
Unposting Date : Ongoing


The Role Responsibilities This role is responsible for supporting the delivery of world class events that are part of the global Corporate, Commercial & Institutional Banking (CCIB) marketing program. This includes the support in the planning, development and execution of external client events. The events program will be developed in line with Standard Chartered business objectives to ensure client experiences match our business objectives. Responsibilities Responsible for coordinating our client outreach initiatives through events and integrated marketing campaigns, in collaboration with our Brand Strategy, Market Strategy, Sponsorship & Events teams, and other global functions within the Bank. The role holder will be able to support the execution of end-to-end marketing programme initiatives, from inception (e.g. understanding events/campaign strategy, budget management), to execution (e.g. executing campaigns aligned to overall objectives) and closure (e.g. effectiveness of event/campaign, customer engagement, ROI etc.). The role holder will leverage their innovative mindset, resourcefulness and exceptional stakeholder management skills to collaborate with various stakeholders within CABM. Strategy

• Responsible for coordinating the planning, execution, and evaluation of various marketing campaigns and initiatives across multiple markets and channel to drive customer engagement.
• Ensuring that the reputation of the bank is always upheld at any of its events.
• Ensuring the banks brand and values are clearly represented by our events i.e. Sustainability approach to events.
• Collaborate with internal and external partners (e.g agencies, vendors) to ensure seamless and effective delivery of marketing programmes and campaigns, from concept to execution to measurement.
• Coordinate project timeliness, budgets and risks to ensure quality and timely delivery of marketing programmes and campaigns
• Act as a liaison between global and regional teams to ensure consistency
• Collect metrics to measure the effectiveness of marketing programmes and regularly report on performance to leadership

Business

• Role is to support the delivery of world class events that are part of the global Corporate, Commercial & Institutional Banking (CCIB) marketing program.
• Be a brand, marketing champion \xe2\x80\x93 champion the role of marketing in all brand, revenue, product and communication activities
• Ensure all marketing campaigns live up to our brand, marketing and communications strategy and guidelines, whilst delivering committed business outcomes

Processes

• Given the fast-paced nature of this industry and business, this position holder must naturally support change and pivot plans and approach accordingly

Role responsible for coordinating events, both physical and virtual, proprietary, participative and sponsored, in collaboration with CCIB Product and Client Coverage Marketing Teams. Examples include but aren\xe2\x80\x99t limited to SIBOS, IMF, high profile sporting sponsorships, and Global Credit Markets Conference. The role will involve:

• End-to-end coordination of the project management of events/sponsorships with engagement of all key global and regional stakeholders in planning and working groups.
• Supporting identifying, selection, briefing, and management of relevant third-party vendors and event management agencies.
• Supporting stakeholder management, including preparing and delivering succinct and clear briefings for internal stakeholders.
• Ensuring sponsorship entitlements are fully leveraged.
• Support on the client invitation process. Management of event registration and set up of event web platforms through Cvent (and event agency partners).
• On site event management which includes set-up, documentation preparation, onsite support
• Responsible for selection and delivery of marketing collateral (printed, digital, client gifts, branded merchandise etc) to support event needs.
• Budget coordination to ensure projects are delivered within agreed budgets and work with Senior Manager Global Events, CCIB to determine positioning and pricing of events
• Supporting speaker identification and management and sponsorship process.
• Execute effective end-to-end marketing campaigns for select events.
• Collaboration and open communication are essential to build a cohesive team dynamic and align marketing and communication efforts across the organisation

• Supporting use of Cvent events management platform including:

• Coordination and administration of client nomination lists.
• Recommends changes to campaign strategies based on campaign insights derived and campaign effectiveness
• Experience using event management platforms to create events i.e. Cvent
• Develops measurements and implements standards to evaluate channel effectiveness, balancing customer needs and the Bank\xe2\x80\x99s business strategies. Support in the monitoring, tracking, and analysis to help measure KPI\xe2\x80\x99s and post event measurement and reporting to ensure we capture feedback from internal and external stakeholders on event and sponsorship impact and engagement.
• Keeps abreast of emerging campaign trends the Bank can leverage on for better physical, digital and/or phygital campaign engagement

People & Talent

• Support managing the relationships and leading the engagement of event management agencies and preferred vendors. This includes the Identification and onboarding new and approved vendors.
• Lead through example, and foster appropriate culture and values within the Events team, in alignment with the Bank\xe2\x80\x99s overall values and vision
• Stakeholder management across CCIB business and stakeholders within Corporate Affairs, Brand and Marketing.

Risk Management

• Ensure all activities and in line with Sponsorship and Donation Policy.
• Ensure all expenses are in line with approval processes.
• Ensure compliance with the Bank\xe2\x80\x99s brand, marketing, and communications policies
• Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures, and Guidelines of the Bank

Governance

• Brand guardian \xe2\x80\x93 responsible for ensuring all events and sponsorship activity delivered in line with corporate brand guidelines. This includes ensuring that all client touch points at events and sponsorship exceed the expectations of a highly sophisticated audience.
• Managing and allocation of the team\xe2\x80\x99s marketing collateral inventory (eg branded merchandise).
• Awareness and understanding of the regulatory framework in which the firm operates, and the regulatory requirements and expectations relevant to the role
• Ensure that Group and regulatory expectations are effectively communicated and met across the entire CABM business
• Where applicable, ensure credit, operational, legal, regulatory, reputation, compliance are held to the highest standards of risk management (at a product and enterprise level as relevant)

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group\xe2\x80\x99s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders Key Relationships (Internal) Group CCIB Marketing & Corporate Affairs

• Corporate Affairs Brand and Marketing (CABM), Regional CCIB Marketing
• Collaborate with Group CCIB Marketing colleagues to project manage and deliver impactful client engagement through our events
• Partner with Regional marketing & wider Corporate Affairs, Brand and Marketing (CABM) colleagues to ensure marketing campaigns are developed and executed with relevance

CCIB business

• Collaborate with stakeholders in the CCIB business (eg C-suite, Relationship Managers, Product teams) in the delivery of client events and sponsorships.

Brand

• Effectively utilise Standard Chartered\xe2\x80\x99s branding to create visibility and impact for the Bank

Group Sponsorships

• Ensure good governance and adherence to bank\xe2\x80\x99s processes across all Group sponsorships

Key Relationships (External)

• 3rd party event agencies & design houses
• Partner and effectively deliver end-to-end events logistics and management
• External Marketing Services Partners
• Contract services as required

Our Ideal Candidate

• 5+ years\' experience in events.
• Financial services B2B experience preferred but not essential.
• Previous exposure working with senior internal stakeholders.
• Highly skilled and experienced in planning and executing world class events tailored to highly sophisticated c-suite audience.
• Proactive, results-orientated, with solid organizational/project management skills and the ability to meet deadlines.
• A growth mindset, coupled with a willingness to experiment and learn is necessary to support continuous improvement and innovation
• Excellent eye for detail \xe2\x80\x93 ensuring that all event and sponsorship activity is delivered flawlessly, and optimum client experience delivered.
• Superior communication skills, both written and verbal.
• Sound decision making and the ability to work in a high paced, high-pressure environment.
• Strong interpersonal skills, with a track record of developing relationships across teams and geographies.
• High energy individual with a positive attitude.
• Understanding of analytics for reporting and measurement.
• Strong budget management skills.
• Passion for working as part of a global team, whilst building strong networks with colleagues across the CCIB business.

Role Specific Technical Competencies

• Integrated event management
• Integrated campaign marketing
• Partnership management
• Impact measurement
• Brand Strategy & Management

About Standard Chartered We\'re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we\'ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you\'re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can\'t wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process. Visit our careers website www.sc.com/careers