Job Description

Job Location: Singapore

Singapore

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella\xc2\xae, Tic Tac\xc2\xae, Ferrero Rocher\xc2\xae, Raffaello\xc2\xae, Kinder Bueno\xc2\xae and Kinder Surprise\xc2\xae. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

Ferrero Premium Chocolate is the flagship portfolio for Ferrero Asia Pacific (FAP). Ferrero Rocher, one of the most iconic brands of the range, was created in 1982 in the small Piedmont town of Alba, Italy, with the desire to make all the pleasure of a sophisticated chocolate specialty accessible to everyone. Initially sold in Europe, Ferrero Rocher soon became the favorite boxed chocolate for millions of people around the world. Today, it is the world leader in its category and is sold in 140 countries across 5 continents. This role works closely with the FAP Head of Brand Development and with the support of the FAP Assistant Brand Development Manager on regional communication development, portfolio strategies, cross-market creative synergy and category plans across all APAC markets \xe2\x80\x93 Australia, New Zealand, Korea, Hong Kong, Taiwan, Japan and Southeast Asia, including Singapore, Malaysia, Thailand, Philippines and others. She / He is a key contributor to both short- and long-term brand success in both quantitative (market share) and qualitative (brand equity) perspectives.

Main Responsibilities:

BRAND MANAGEMENT

• Be the brand guardian to ensure that all regional assets are strong in branding and in line with the global brand positioning and visual identity
• Work closely with the local Brand Building teams to deduce business insights and brand performance, then translate into regional category analysis
• Set and monitor brand festive KPIs with the local Brand Building team, AREA Marketing team & Management team

MARKETING STRATEGY

• Develop regional brand strategies for both short term (1-yr) and long term (3-yr) with clear KPIs, Market and Project priorities annually

PORTFOLIO MANAGEMENT AND PLANNING

• Conduct regular regional portfolio analysis on profitability, volume, net sales and cost evaluations
• Work closely with local Brand Building teams to understand their market needs and gaps in range optimization
• Develop the short term (1-yr) and long term (3-yr) regional solutions on range synergy across markets and proposals on both efficiency improvement and topline growth

INNOVATIONS

• Lead regional proposals on long term NPD roadmap with concrete business KPIs and regional market share projections
• Conduct ad hoc, regional, or country specific sell-in / sell-out analysis to identify market gaps and size of prize
• Work closely with research team for qualitative and quantitative consumer research to evaluate NPD and/or brand extension potential

CREATIVE & COMMUNICATION DEVELOPMENT

• Develop regional, omni-channel communication including TVCs and digital videos and festive visual master of POSM for APAC region from scratch including agency brief, brand strategy, budget planning and market roll-out roadmap
• Understand local market needs comprehensively and unlock brand-relevant regional opportunities across cultures and festivals
• Be the brand content owner, fully manage all assets developed by FAP Brand Development team, including but not limited to regular asset update according to brand evolution, regional usage rights/fees extension, regional and AREA approvals
• Lead and create brand guidelines on various brand assets for local adaptations and printing production
• Manage all key stakeholders such as creative agency, local Brand Building teams and AREA Marketing for flawless planning and execution
• Monitor and evaluate pre- and post-campaign performance as a region

PACKAGING & PREMIUM GIVEAWAY DEVELOPMENT

• Lead annual packaging design project from start to finish for key festive hero packs across APAC to boost festive relevance and maximize market share
• Lead regional premium giveaway design and production to secure strong branding in in-store promotions
• Manage carefully all key stakeholders such as creative agency, production vendors, lab-test institutions for quality certification, local Brand Building teams, product documentation team, packaging team, compliance team, quality team, graphic chain team, legal team and others for flawless and timely market launches

FINANCIAL MANAGEMENT

• Plan and manage brand budgets across markets with seamless alignment with local Brand Building and finance teams

Who we are looking for:

• Solid FMCG brand experience (6+ years) in business unit(s), ready to move to a regional role
• Excellent creative sense as well as business acumen
• Strong influential skills
• Agile and adaptable in a fast-paced and ever-changing environment
• Excellent project and time management
• Highly attention to detail
• High sense of ownership
• Fluency in English is a must, preferred if also fluent in other APAC languages such as Mandarin, Cantonese, Korean or Japanese (not mandatory)
• Familiarity with Nielson Answers, IRI and SAP PO system is highly preferred
• Regional experience is welcome but not essential
• Basic knowledge of printing and creative production is ideal but not mandatory
• Market Understanding and/or experience handling key market(s) in FAP Region is a plus

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you\xe2\x80\x99ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Requisition ID
58162

Job function
Marketing

Country
Singapore

City
Singapore
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