Job Description

AspenTech is a leading supplier of Industrial-AI technology software that optimizes process manufacturing - including oil and gas, petroleum, chemicals, pharmaceuticals and other industries that manufacture and produce products from a chemical process. With integrated aspenONE solutions, process manufacturers can implement best practices for optimizing their engineering, manufacturing and supply chain operations. As a result, AspenTech customers are better able to increase capacity, improve margins, reduce costs and become more energy efficient.In addition, the launch of the Asset Performance Management (APM) suite supports corporate reliability initiatives, taking an analytics-driven approach to asset availability. It combines deep process modeling expertise with real time big data to extend asset life and effectiveness. APM enables you to accurately predict and eliminate the root cause of all failures, so the only downtime you experience is the downtime you plan.The RoleSupport the company's product and brand strategy through the delivery of global initiatives and regional marketing programs across the industry verticals and target segments. The role has tactical responsibility for the execution of all marketing activities such as lead generation, conferences/ seminars, virtual events, webinars and localization. The Field Marketing Manager will be required to work closely with the Regional Sales and Solution Consulting teams, as well as with other regional marketing and the global corporate teams (i.e. Industry Marketing, Product Marketing, Corporate Programs, Corporate Communications, Marketing Communications etc). This position reports to the Snr Director, Field Marketing - Asia Pacific.Your Impact Manage and execute integrated field marketing programs which directly support the company's go-to-market strategy and sales initiatives in SE Asia. Responsible for all SE Asia and India marketing programs. Work closely with APAC marketing to ensure alignment with APAC marketing goals and objectives. Collaborate extensively with the Industry Marketing, Product Marketing and Corporate Marketing teams to leverage corporate resources and industry expertise.This includes developing, planning, managing and executing: In-person seminars/events, virtual events and hybrid events to drive strong customer engagement in the local markets. Account-based marketing activities such as workshops, customer relationship events, customer success stories generation and promotion, etc. Relevant industry conferences. This includes sourcing and qualifying, negotiating optimum participation that provides best value for investment to increase brand awareness, thought leadership and extend our reach. Work with the APAC Digital Marketing Manager to support activities such as webinars online community development and digital lead generation. Manage Field Marketing budgets and ensure the activities meet marketing objectives and ROI goals. Manage the process of qualifying and tracking leads and prospects generated from marketing activities in the sales/marketing database and disseminate leads to sales for follow-up. Managing, growing and adapting customer database based on business focus. Monitoring and managing marketing analytics leading to optimized program effectiveness and outreach. Track and measure program objectives and ROI, analyze effectiveness of the event, and make recommendations for improvement. Be constantly on the look out for new marketing strategies and tactics that can be applied to improve Field Marketing effectiveness. Manage marketing material requirements for SE Asia and India, including localization of corporate marketing collaterals, customer communications and shipping and inventory control of such material. Ensure that localized or locally generated contents and materials are consistent with AspenTech brand guidelines, messaging and positioning. Negotiate contracts, manage relationships with existing vendors and source new vendors as necessary. Facilitate communication of field sales requirements back to Corporate Marketing and Product Marketing.What You'll Need Solid experience working in multinational corporations. 6 - 10 years of direct experience in high tech software or related industry in the energy, petrochemical or process industry. Communications/event management/event marketing background mandatory. BA/BS in business or marketing or equivalent. Excellent ability to communicate clearly and concisely, both verbal and written in English. Fluency in a relevant 2nd language such as Bahasa Malaysia/Indonesia/Thai would be a plus. Experience managing integrated marketing campaigns using tactics that include events, webinars, digital campaigns and social media. Experience working closely with sales and account teams to develop collaborative marketing plans. Exceptional project management and organizational skills in in-person and virtual events. A self-motivated individual contributor who can work independently. Proven ability to prioritize, plan, manage and execute multiple projects/events simultaneously and deliver high-quality deliverables on-time. Understanding and knowledge of the business culture and environment of the SE Asia and India market (Process Industries preferred). Has working knowledge of Eloqua (or other Marketing Automation platforms), Salesforce.com, Webex, CMS (Content Management System) and etc. Experience and knowledge of virtual event platforms and digital marketing technologies. Strong proficiency in Microsoft Word, Excel and PowerPoint.Other Requirements: A strong team player willing to collaborate with corporate & regional teams, while managing SE Asia field marketing activities. Agility and adaptability to navigate change with flexibility, openness and a willingness to respond to changing markets and work processes. Strong interpersonal skills to build up rapport with key stakeholders including regional sales teams. Fast learner to be able to assimilate onboarding resources quickly and get things off the ground right away. Able to work extended hours and take evening calls as needed. Able to travel for work - about 25% of time.
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