Job Description

Singapore | Marketing & Comms

LivePerson (NASDAQ:LPSN) is a Conversational AI company creating digital experiences that are Curiously Human. Every person is unique, and our technology makes it possible for companies, including leading brands like HSBC, Orange, and GM Financial, to treat their audiences that way at scale. Nearly a billion conversational interactions are powered by our Conversational Cloud each month. You'll be successful at LivePerson if you are hands-on and love a challenge. You will excel by finding daily opportunities to grow at the same pace as the technology we're building, and you build partnerships that improve our business. Likewise, you're someone who sees feedback as a chance to learn and believe decisions powered by data are the norm. You care about the wellbeing of others and yourself. As LivePerson’s Field Marketing Manager - Asia, you will be responsible for supporting the regional strategy and independently executing field marketing campaigns intended to drive new customer growth in Asia. You will help develop and deliver on the marketing strategy in Asia which will require you to be aligned with the overarching global marketing strategy, product roadmaps, business priorities and LivePerson’s vision. Reporting to the Marketing Director - APAC, you will work closely with the field marketing team and manage the account-based marketing efforts to accelerate opportunities for the sales teams to close. This will largely include collaborating with key stakeholders to plan, coordinate, promote and execute virtual and in-person events. You will:

• Drive the execution of field marketing programs
• Lead events end-to-end to ensure their success and ultimately ROI
• Work with top customer advocates and other key stakeholders to develop valuable content including case studies, testimonials, articles etc.
• Regularly collaborate with sales leaders and client partners to drive account-based marketing efforts to support sales opportunities to close
• Adhere to regional budget and create data-driven program insights to analyze the effectiveness of marketing campaigns and determine ROI
• Prioritize effectively in a quickly changing and ambiguous environment

You have:

• 5+ years of experience in marketing within Asia and ideally in a field marketing capacity
• Experience in executing Account Based Marketing (ABM) strategies
• Proficiency with Salesforce and marketing automation systems/tools such as Marketo and Outreach would be advantageous
• Ability to report on and analyze program metrics and ROI
• Strong content writing skills and excellent attention to detail
• Ability to work in a collaborative, fast-paced and results-driven environment
• Highly organized, ideas-driven and commercially-minded
• Excellent verbal, written, and interpersonal skills
• Bachelor degree in business, marketing, or related field

Benefits:

• Health: medical, mental and EAP.
• Time away: vacation, holidays and care days.
• Financial: ESPP, medical insurance and group personal accident and life plan.
• Development: tuition reimbursement, native AI learning.

Why you’ll love working here: Your entrepreneurial spirit will be supported. We love team members who chase down their big ideas, become experts, help colleagues, and own their work. These four company values guide our continued, holistic growth as individuals, as teams, and as a global organization. And to further make our point, let's just say we're very proud to be on Fast Company's list of Most Innovative Companies and Newsweek's list of most-loved workplaces.
Belonging at LivePerson At LivePerson, people from diverse backgrounds come together to make an impact and be their authentic selves. One way we share and connect is through our employee resource groups such as: Live In Color, LP Proud, and Women In Tech. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.