Job Description

• Extensive global marketing experience in the FMCG industry
• Development of global brand portfolio positioning & brand strategy
• Drive consumer centric culture and deliver world class activation programmes

Role Purpose: The Global Marketing Manager is accountable for maintaining the integrity, development and execution the global brand. This involves the development of global brand portfolio positioning, brand strategy and growth platforms aligned to the overall business strategy and global goals to deliver significant incremental value growth. This role ensures that Operating Companies have all the necessary tools, guidelines and collateral needed to grow brand equity and market share as well as driving consumer centric culture through the business. Also responsible for inspiring local Marketing teams to deliver world class activation programmes via collaborative cross functional and cross geography team work.
Some of the key areas you would own include:

• Develop a robust global brand strategy and architecture including global guidelines, resources, tools and collateral for deployment through in-market teams
• Ensure consistent appropriate deployment of the brand, visual, tone, and personality, across all relevant markets, communication channels (physical, written, collateral, digital and social) and stakeholders
• Provide support, guidance and coaching to in-market teams to grow the brand and market share
• Development and execution of compelling projects and initiatives as required
• Drive robust NPD process and ensure pipeline development is aligned to Business strategy/ Global Brand priorities, reflects global trends and effectively capitalises on local market/Hub opportunities and insights.
• Identify and realise opportunities to achieve growth targets.
• Champion best practice development and sharing to embed “best in class” execution into business culture.

What you’ll bring:

• Tertiary degree in marketing, or related business degree.
• Minimum 8-10 years of global marketing experience in the FMCG industry.
• SEA marketing experience will be essential.
• Global food, Consumer and Shopper or Customer Marketing experience will be a strong advantage.
• Proven experience in developing Brands, Portfolio and Categories and executing to world class standards.
• Strong influencing skills and able to work well with cross functional teams.
• Proven experience in developing brands, portfolio and category strategies and executing using new digital technologies across the marketing mix.
• Sound understanding of insight methodologies and digital marketing.
• Ability to deal with volatility.
• Strong stakeholder management skill to drive alignment.

Our Story: Fonterra is a global dairy nutrition company owned by 10,000 New Zealand farmers and their families. With a can-do attitude and a collaborative spirit, we’re a world leading dairy exporter. Our 22,000 people globally share the goodness of dairy nutrition with the world through our innovative consumer, foodservice and ingredient solutions brands, and our farming and processing operations across four continents. Anlene™, Anchor™, Anmum™, are among the best known dairy brands in Asia and the rest of the world. With more than 150 offices and sites around the world, Fonterra can offer a great range of career pathways across our business. At Fonterra, diversity, inclusion, and flexibility are a big part of our business, and with a collaborative culture, inspiring leaders and passionate people, this is a great place to work.