Job Description

The Role Responsibilities

• Paid Media - SEM is a key Acquisition Channel for SCB and the incumbent will be responsible for leading the Global SEM strategy for the Consumer, Private and Business Banking group. The SEM Lead will be responsible for managing the channel\'s media, optimization, budgeting, testing and reporting processes.
• The candidate will oversee progress of SEM initiatives being handled by the Regional and Country squads, including new channel opportunities, conversion optimization improvements of channel, channel expansion and process improvements.
• Based in Singapore, the Global SEM Lead will lead the vision and implementation of SEM standards and strategy along with members of the Digital and Brand & Marketing teams. The incumbent will work closely with the Digital Sales teams, Martech, Brand & Marketing, Agencies, data and analytics, and risk teams to enable SEM enhancement initiatives, through ideation of SEM opportunities, prioritizing & conducting rapid test and learn programmes with Regional and Country squads. Ultimately, the person will act as a facilitator and connector between core team members of the cross-functional agile squad and stakeholders who manage key marketing technology platforms.
• The role requires proven leadership, outstanding stakeholder management and in-depth technical knowledge of SEM, Paid Media optimization, keyword strategies, digital tools and analytics. Strong knowledge of SEM Optimization tools is a pre-requisite, with deep hands-on experience in running global SEM campaigns, measuring results using Analytics tools and in-depth understanding of variables that impact SEM performance.

Strategy

• Define SEM strategy along with Squad leads and drive alignment with partner teams and LOBs.
• Act as an internal SEM champion and evangelize SEM best practices in different internal forums & communicate acquisition updates/ plans and performance to the wider organization and leadership on a regular basis.
• Act as "air traffic control" for SEM channel - has strong understanding of SEM, SEO and other Paid channels.
• Partner with leadership team in conceptualizing and designing SEM optimization initiatives (E2E) across lines of businesses - grounded in analytics, measurement and Test & Learn.
• Manage dependencies and efficiently communicate plans, issues and results with senior management on a proactive and regular basis.

Business

• Monitor Paid Search performance of SC and its top competitor sites through standardized dash boards
• Define and track KPIs for ongoing SEM initiatives including Quality Scores, Copy efficacy etc.
• Lead SEM improvement initiatives by establishing standards for copy optimization, Keyword research strategies, Quality Score measurement and improvements, E2E SEM journey optimization in partnership with the Country and Regional squads.
• Engage with data analytics to assess & report test performance and projections.

Processes

• Keep up to date with the latest SEO and SEM trends in the industry and maintain a good working knowledge base of articles and learnings.
• Collaborate with a range of partners, e.g., Online/Mobile platforms, Digital Banking, Brand & Marketing, Marketing agencies, Legal, Compliance, Security.
• Own interaction points with members of the wider global teams (e.g., Squad Leaders, Digital Sales and Marketing Head of countries, analytics specialist etc.) and any other relevant stakeholders to get SEM.

Risk Management

• Monitor all major risk issues and concentrations. Where appropriate, direct remedial action and/or ensure adequate reporting to Risk Committees.

Governance

• Promote an environment where compliance with internal control functions and the external regulatory framework is a central priority of the business.

Key Stakeholders

• Regional Heads of Corporate Affairs, Brand and Marketing
• Global Head of Corporate Affairs, Brand and Marketing
• Global Head of Retail Marketing
• Global Head of Analytics and Data Management
• Global Head of Digital Commerce
• Global Digital teams

Our Ideal Candidate

• 12 years of professional experience in developing and executing SEM programs to drive Conversions / Purchase is critical.
• Running SEM program for a large-scale brand across multiple markets is a big plus.
• Proficiency and knowledge of working and implementing a cohesive SEM-SEO strategy in addition to experience in measurement and Attribution Modelling is essential.
• Expert knowledge of SEM tools, including SEMRush, Google ADs, Keywordtool.IO, Marin, Double Click and Kenshoo bid management tools.
• Working Knowledge of other analytics and data visualization tools, including Google Analytics, Google Trends, Adobe Analytics, Event Tracking and Tagging is essential.
• Experience in managing SEM programs in Retail banking or financial services is an added advantage.
• Strong collaboration, consensus building, problem resolution and communication skills are a prerequisite and experience of working in an Agile environment is a huge plus.
• Bachelor\'s Degree required; graduate degree preferred.
• Search Engine Marketing and Search Engine Optimization, Google, Bing, Marine certified.

Role Specific Technical Competencies

• Java
• Database
• Spring
• Process Standards
• Test Documentation
• Communications
• Analytical and Problem Solving
• Eclipse
• Risk Management
• Agile Knowledge

About Standard Chartered
We\'re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we\'ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you\'re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can\'t wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers

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