Job Description

Are you a current Elekta employee?

Please click here to apply through our internal career site .

Want to join a team with a mission to improve and save lives?

We continually look for motivated and skilled individuals who are interested in supporting our customers \xe2\x80\x93 healthcare professionals who use our products to help patients and their communities.

We currently have the following opportunity available - please contact us for more details!

If you\xe2\x80\x99re as passionate about humanity and innovation as we are then maybe we should meet.

Elekta is proud to be the leading innovator of equipment and software used to improve, prolong and save the lives of people with cancer and brain disorders. Our advanced, effective solutions are created in collaboration with customers, and more than 6,000 hospitals worldwide rely on Elekta technology. Our treatment solutions and oncology informatics portfolios are designed to enhance the delivery of radiation therapy, radiosurgery and brachytherapy and drive cost efficiency in clinical workflows. Elekta employs over 5,000 people around the world. Headquartered in Stockholm, Sweden, Elekta is listed on NASDAQ Stockholm. www.elekta.com

At Elekta we are proud to say that we live by our values:

• We work as one team: that means we\xe2\x80\x99re looking for a team player. Of course, you won\xe2\x80\x99t be interacting with all your colleagues, but you\xe2\x80\x99ll be able to carry the ball within your group.
• We do what we say: our customers need to trust you as much as they trust our solutions \xe2\x80\x93 there is no room for empty promises in cancer care.
• We keep thinking forward: Elekta\xe2\x80\x99s history and success has been built on people who turn today\xe2\x80\x99s challenges into tomorrow\xe2\x80\x99s solutions. We hope you\xe2\x80\x99re this type of person.

The purpose of all the work we do at Elekta is to help clinicians improve patients\xe2\x80\x99 lives.

Elekta Pte Ltd is recruiting a Global Product Marketing Manager, Business Line Linac Solutions and based at Elekta\xe2\x80\x99s office in Singapore.

DESCRIPTION

The Product Marketing Manager (PMM) uses technical, clinical, and market expertise to develop compelling value propositions, messaging and positioning strategies, developing supporting proof points and identifying new opportunities for Elekta\xe2\x80\x99s solutions with focus on the Conventional Linacs Treatment Delivery solutions portfolio.

The PMM will be responsible for outbound marketing strategies & programmes. The PMM will work closely with the Global Product Organization (GPO) to develop strategies & content and partner with Regional Marketing to facilitate the development & implementation of enablement programmes critical in activating the sales teams & channels to achieve financial & market share targets for the treatment delivery portfolio.

The PMM will own the product commercialization process and coordinate & drive pre-launch, launch and post-launch phases for new product releases as well as marketing programmes.

The PMM will particularly drive and work with the regions to ensure successful & on-time regional and local launch new products and solutions, monitor their performance and implement and adapt strategy as required to reach new order & profitability targets.

RESPONSIBILITIES

Financial & market share targets:

• Responsible for achieving financial targets of the conventional linacs treatment delivery solutions including:

• New order intake
• Profitability
• Price performance
• Market share growth targets

Value Proposition, Product positioning definition and execution:

• Work closely with key internal & external partners to understand market needs, unsolved problems, and pain points, and support Global Product Organization (GPO) define innovation priorities.
• Definition of strategic positioning against the competition, within the Elekta solutions portfolio and alternative treatment modalities.
• Development of competitive value proposition and messaging for the Elekta\xe2\x80\x99s conventional Linac Treatment Delivery solutions relying on domain & market knowledge and competitor insights.

• In line with the COFP model (Clinical \xe2\x80\x93 Operational \xe2\x80\x93 Financial - Patient)
• For identified key target groups / stakeholders & market segments
• Identification and development of solid proof points, supporting value proposition, product positioning, and messaging.
• Effectively coordinate and leverage internal and external expert resources (e.g. focus groups, advisors, etc.) to validate and continually improve the value proposition, messaging, product positioning, related strategies, and deliverables.

Strategy & Programme development and implementation:

• Work closely with internal & external partners to identify market growth & differentiation opportunities and develop & implement programmes & campaigns to enable sales to achieve shared product line financial targets.
• Work closely with internal partners to develop relevant & innovative content and deliver key messages to defined customer segments & target market segments through innovative campaign channels.
• Work with Regional Marketing to track progress of relevant KPI\xe2\x80\x99s to support demand generation & achievement of financial targets.
• Work closely with Global Marcom for the definition and development of marcom activities (marcom materials, PR/media relations, web pages digital media activities, etc.).
• Work closely with regional event management teams to provide guidance and support to large events and tradeshows.

Sales tools and proof-point development & enablement:

• Work with internal partners including E&T to produce relevant & innovative sales tools & facilitate product training & other enablement activities for the sales teams incl. positioning & messaging of key selling points & competitive objection handling. Develop KPI\xe2\x80\x99s to track sales compliance and content success.
• Work with Regional Marketing to close loop with sales & review and optimize sales tools. Perform competitive review and analysis & leverage learnings to modify and adapt messaging, communications & positioning to local challenges & opportunities.
• Provide support & offer expertise to other Product Marketing teams to reinforce the value proposition of solutions & product bundles.
• Work closely with medical affairs & external customer partners on definition and development of key claims with proof-points to feed clinical marketing collateral & output.

Drive commercialization process for new product introductions & marketing programmes:

• Participate & support cross-functional commercialization activities (pre, during and post commercial launch), working closely with the cross-functional team, and lead overall commercialization management activities as Commercialization Manager as needed.
• Coordinate with multi-functional workstream leaders to achieve key deliverables corresponding to the Commercialization Process (COP) milestones.
• Overall responsibility for new product launches and marketing programmes.

RELEVANT KNOWLEDGE, SKILLS AND COMPETENCIES

• Bachelor\xe2\x80\x99s Degree in Business, Marketing, Engineering or Healthcare Technology. MSc or MBA is a plus. Clinical background in Radiation Oncology is preferred.
• Minimum of 5 years product marketing and/or Product management experience. Sales experience within the healthcare space is a consideration. Experience in Radiation Oncology is a strong plus.
• Excellent verbal and written communication skills in English & Mandarin Chinese.
• Expertly skilled at producing & delivering highly polished, compelling and professional presentations.
• Demonstrates creativity.
• Experience from working in and managing within a truly international, global organization. Experience in China is a must & other emerging markets is a plus.
• Experience from working cross-functionally, and in cross-location teams.
• Self-sufficiency to identify solutions and strategic direction, in spite of high degrees of ambiguity and uncertainty.
• Ability to multi-task and successfully execute projects under a heavy workload and changing conditions.
• Strong interpersonal/collaborative skills.
• Willingness and flexibility to travel locally & internationally (up to 30%).

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