Job Description

Are you a dynamic marketing professional with a passion for the restaurant industry? Are you eager to lead a talented team and drive innovative branding and marketing strategies for a renowned restaurant group? If so, we have the perfect opportunity for you!

Ponte Group, a leading and well-established restaurant group with multiple successful brands (including LeVeL33, Erwin\'s Gastrobar, Locaba, and Ponte and Partners, is seeking a highly motivated and experienced Group Marketing Manager to join our team. As the Group Marketing Manager, you will play a pivotal role in developing and executing strategic marketing plans that establish and elevate our new as well as existing brands, captivating audiences, and driving their success in the market.

Job Responsibilities include:

• Lead the development and implementation of comprehensive branding and marketing strategies for new restaurant concepts within the group.

• Collaborate closely with cross-functional teams, including Operations and Design, to ensure brand vision and identity are consistently communicated and reflected in all marketing materials.

• Oversee and manage a team of 3 marketing professionals, providing guidance, support, and fostering a collaborative and innovative environment.

• Conduct market research and analysis to identify target audiences, consumer insights, and industry trends for effective brand positioning.

• Lead the creation and execution of integrated marketing campaigns, including digital marketing, social media, PR, advertising, and promotions.

• Create compelling brand messaging and storytelling that effectively communicates the unique value proposition and positioning of each new concept.

• Monitor and analyze marketing performance metrics, generate reports, and provide actionable insights and recommendations for continuous improvement.

• Stay updated on emerging marketing trends, technologies, and best practices, and leverage this knowledge to drive innovation and differentiation in branding and marketing strategies.
  

• Minimum 8 years of working experience with 5 years relevant experience in marketing

• Strong leadership skills with the ability to motivate and inspire a team

• Relevant university degree in Business, Management or Marketing

• Hands-on approach in broad job scope, outgoing personality and self-motivated

• Good organizational and negotiation skills

• Deep understanding of digital marketing strategies, including social media, content marketing, SEO, and SEM.

• Exceptional creativity and a keen eye for detail, with the ability to develop compelling brand narratives and visual identities

• Strong analytical skills with the ability to gather and interpret data to make informed marketing decisions.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across all levels of the organization.

• Ability to thrive in a fast-paced, dynamic environment, juggling multiple projects and priorities simultaneously.

• Passion for the restaurant industry and a deep understanding of consumer preferences and trends.