Part-timers & Freelancers are welcomed to apply this Full time position
Booksmart is a fast-growing online bookstore headquartered in Singapore on a mission transform the way books are purchased and delivered to consumers throughout Asia. We are looking for gifted and passionate people to join our growing team!
Responsibilities:
Develop and implement marketing strategy to hit growth targets and KPIs across content and ecommerce, with focus on search, SEO, affiliates, email and social (Facebook, Instagram, TikTok)
Work with designers to develop breakthrough creatives, copy and audience targeting
Lead overall campaign reporting and analysis, using data and insights to increase the effectiveness of marketing.
Oversee paid media budgets across all channels, optimising advertising spend based on performance and ROI.
JOB REQUIREMENT
Proven experience in e-commerce
Experience in digital marketing, specifically paid search, social and ecommerce marketing
Experience and familiarity with Facebook Ad Manager, Google AdSense, Google Analytics, audience insight tools
Analytical thinker, able to convert data and insights into trends and forecasts
The ability to communicate effectively verbally and in writing
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