Job Description

GTAP Consumer Marketing Lead

General Information

Req #

WD00058124

Career area:

Marketing

Country/Region:

Singapore

State:

Central Singapore

City:

SINGAPORE

Date:

Thursday, November 30, 2023

Working time:

Full-time

Additional Locations:

• Singapore - Central Singapore - Singapore

• Singapore - Central Singapore - SINGAPORE

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #171 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world\'s largest PC company by further expanding into growth areas that fuel the advancement of \'New IT\' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

This transformation together with Lenovo\'s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

Job Brief - GTAP Consumer Marketing Lead

This person will play a pivotal role in managing & overseeing the execution of marketing initiatives vis a vis business priorities across the Greater Asia (GTAP) region comprising of Australia, New Zealand, Hong Kong, Taiwan, Korea, Singapore, Malaysia, Indonesia, Thailand, Philippines & Vietnam reporting to the GTAP Marketing Director.

Responsibilities

• Have experience working with and possess comprehensive understanding/knowledge of emerging & mature markets
• Build relations with & maintain open communications with local Segment Lead, 4P & CGMs so as to provide air cover/support to country marketing managers (CMMs) as & when the need arises
• Able to integrate local business priorities with Regional and/or WW marketing initiatives and Alliance partner priorities so as to be able to i) provide customized, executable guidance/strategic counsel to local team ii) help markets to leverage/maximize regional/global/alliance partner funding & investment
• Assess, approve & align GTAP marketing strategy & plans in accordance to Segment, Country & Marketing priorities and adjust quarterly if need be depending on state of business & budget
• Weigh in on joint marketing campaigns with alliance partners on GTAP priorities & investments needed
• Work with Marketing Ops to allocate GTAP budget to markets (nett dollar & alliance funds) according to aligned priorities with relevant stakeholders be it regional AP Marketing, regional Segment team and/or respective Alliance partners
• Engage with regional AP team regularly in order to be \xe2\x80\x9cplugged into\xe2\x80\x9d AP campaigns/plans/initiatives
• Oversee & ensure the successful execution & performance tracking of aligned campaigns/plans/initiatives
• Conduct reviews with GTAP regional management as & when needed, clearly outlining the marketing strategy, challenges & achievements.

Position Requirements:

• Solution oriented mindset (possess problem solving skills)
• Regional Marketing experience over 12+ years in FMCG, IT/Telco with at least 4 years in PC hardware preferred.
• Any Graduate
• Knowledge of Alliance partner funding and its usage is preferred
• Interpersonal skills & stakeholder management is key
• Ability to communicate in English is a must
• Able to work effectively with peers, subordinates & management

Additional Locations:

• Singapore - Central Singapore - Singapore

• Singapore - Central Singapore - SINGAPORE

• Singapore

• Singapore - Central Singapore

• Singapore - Central Singapore - Singapore , * Singapore - Central Singapore - SINGAPORE

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