Job Description

About us Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it\xc3\xa2\xe2\x82\xac\xe2\x84\xa2s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world\xc3\xa2\xe2\x82\xac\xe2\x84\xa2s most admired premium wine company. TWE is the largest exporter of Australian wine to Asia, with our brands \xc3\xa2\xe2\x82\xac\xe2\x80\x9c especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region\xc3\xa2\xe2\x82\xac\xe2\x84\xa2s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France, Chile and South Africa. For more information, please visit www.tweglobal.com What\xc3\xa2\xe2\x82\xac\xe2\x84\xa2s in it for you

• Attractive remuneration and healthcare benefits
• 20 days of paid annual leave per year
• Flexible work arrangement to support your wellbeing
• Outstanding career development opportunities to realise your full potential
• Collaborative and inclusive culture where people and performance thrive

About the role To lead the regional marketing organisation for the regional business unit of TPB, through the delivery and implementation of the global brand plans that powerfully connect with consumers, shoppers and customers to drive top-line brand growth and EBIT (Brand contribution). To further develop and implement regional activities as needed to ensure overall business ambition is met. Strong portfolio and commercial leadership as member of the regional commercial LT and wider global marketing LT. Key Responsibilities/ Accountabilities: 1. Brand/Portfolio Responsibility

• Commercial/Activation responsibility for total TPB portfolio within region.
• Strategy and plan development of the defined Regional Icons portfolio of brands.

2. Global Brand Plan Delivery and Execution

• Responsible for providing the local insights as input to the global strategic plans across the global priority portfolio of brands.
• Responsible for leveraging global brand plans to maximise ROI and efficiency ensuring that the global plan activities are adapted and executed in the region to support achievement of the global brand plan and are implemented in line with the global brand guidelines.
• Delivery of Global Activation programs as defined by global brand teams: delivering outstanding consumer, trade and media experiences to support the relevant brands.
• Responsible for delivering the 5 year regional plan to complement the global plan delivery \xc3\xa2\xe2\x82\xac\xe2\x80\x9c prioritised regional brands to deliver results / performance in collaboration with regional commercial team and Global Portfolio planning team (defined seed brands).
• Responsible for developing the complete regional Portfolio and Brand plans through development and definition of channel/market segmentation and identification of strategic priorities for the portfolio in the region.
• Leverage global brand plans to maximise ROI and efficiency.
• Delivery of brand partnership programs in region inclusive of negotiations (where appropriate) and delivery of experiences in line with brand vision.
• This role will be involved with the management of agencies for regional delivery and will be responsible for inspiring innovative thinking.
• Accountable for the identification of market opportunities and consumer / shopper insights to develop powerful initiatives.
• Responsible for management of Regional A&P spend for the portfolio of brands.

3. Regional Strategy, Planning, Development and Implementation

• Responsible for leading the regional Marketing team - Shopper, Brand, Public Relations and Digital to deliver the short, medium and long term plan including regional innovation, pricing, target channels, product strategy (design & specify of full product range of individual wines within a brand) activation plans and resource allocation that results in competitive advantage within the regional market.
• Responsible for on-going engagement with the regional markets, shopper, category and sales teams to identify issues and opportunities for both long term and short term success.
• Accountable for the development of the brand positioning and brand architecture (ranges, additions, deletions, exclusives, pack configurations, sizes) for the prioritised regional brands (focus : Wolf Blass, Lindeman\xc3\xa2\xe2\x82\xac\xe2\x84\xa2s and Rawsons\xc3\xa2\xe2\x82\xac\xe2\x84\xa2 Retreat).
• Accountable for the development of the regional innovation plan (as needed and with the focus on the brands above) and associated budget by identifying consumer opportunities and by working closely with the supply organisation and global innovation team.

4. Commercial Leadership

• Be the clear marketing lead, supporting sales teams with regards to customer interface and engagement.
• Responsible, with strong commercial leadership, to deliver the region plan and P&L objectives, ensuring both brand and portfolio decisions are in line with the financial objectives of the region.
• Responsible for working with the wider regional Commercial Leads and their teams as a strategic partner to ensure they are fully informed, engaged and motivated to build brands in line with the global brand vision, strategy, priorities and guideline.
• Establish key planning milestones and deliverables to drive customer engagement, which delivers growth in priority brands and NPD.
• Responsible for portfolio review as part of the IBP process, consulted with for other stages of IBP .
• Responsible for setting and achieving brand KPIs (eg. health and share) in region.

5. Team Leadership

• Responsible for people management of the regional Marketing Organisation and ensuring that the marketing team lives the culture through living the TWE DNA.
• Responsible for bringing in emerging and existing best practice through a strong external orientation and collaboration with the Global Marketing Team.
• Responsible for inspiring the team to be externally oriented and aligned with best practice and TWE culture and processes and to ensure brand strategies are applicable to regional needs to deliver the best result for TWE.
• Responsible for complying with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health & Safety.

About you

• 10+ years\xc3\xa2\xe2\x82\xac\xe2\x84\xa2 experience including:
  • FMCG brand
  • Lifestyle, Premium or luxury brands
  • Sales and/or Trade Marketing
  • Similar role held previously in a complex global matrix environment
• 5+ years line management experience
• Qualified to degree level or higher
• Appreciation of local trade structure
• Strong collaboration and influencing skills at a senior stakeholder level
• Self-starter and curious to continuously improve personally
• Creative and idea rich to improve business results
• Results oriented and outcome driven
• Brand building expertise including brand positioning, brand strategy and market development
• Extensive marketing project experience including developing and implementing innovation
• Experience managing people
  

Culture We bring our whole selves, we\xc3\xa2\xe2\x82\xac\xe2\x84\xa2re courageous and we deliver together \xc3\xa2\xe2\x82\xac\xe2\x80\x9c that\xc3\xa2\xe2\x82\xac\xe2\x84\xa2s our DNA. We\xc3\xa2\xe2\x82\xac\xe2\x84\xa2re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We\xc3\xa2\xe2\x82\xac\xe2\x84\xa2re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We\xc3\xa2\xe2\x82\xac\xe2\x84\xa2re definitely \xc3\xa2\xe2\x82\xac\xc5\x93glass half full\xc3\xa2\xe2\x82\xac\xef\xbf\xbd people and see challenges as opportunities and move with pace to achieve our goals. If you\xc3\xa2\xe2\x82\xac\xe2\x84\xa2re ready to help us be the world\xc3\xa2\xe2\x82\xac\xe2\x84\xa2s most admired premium wine company, please apply now! Inclusion and Diversity Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com , quoting the job title and reference number. How to apply We do move quickly at TWE and continually review applications, so if you don\xc3\xa2\xe2\x82\xac\xe2\x84\xa2t want to miss out, apply today.
We are aware of current scams where candidates are being targeted on job advertising and social media sites by individuals claiming to be employees of Treasury Wine Estates. These people are offering financial incentives and inducements to encourage candidates to engage with them or disclose their personal information. We only contact candidates through professional channels (LinkedIn, or the contact details you provide in your employment application). We always use our full name (first name and surname), our work email (ending in \xc3\xa2\xe2\x82\xac\xcb\x9c@tweglobal.com\xc3\xa2\xe2\x82\xac\xe2\x84\xa2) and contact number. Please be alert to any contact through other social media channels, and never disclose your personal information by clicking on links in an email or SMS.