Job Description

MAIN PURPOSE Reporting directly to the Marketing and Communications Director, the Head of Communications is responsible for developing and implementing relevant and efficient communication action plans and strategies to ensure an elevated brand image and equity. He or She will successfully manage Media, Press, influencers, and Events teams, while leading, planning, coordinating strategic communication projects (Branding, clients, products, and corporate) for Cartier Singapore, Malaysia, and ASEAN markets.

DEVELOP LEADERSHIP FOR CARTIER IN TERMS OF BRAND EQUITY AND DESIRABILITY

• Define effective communication strategies to ensure impeccable brand image, visibility and desirability adapting HQ’s guidelines

• Based on international guidelines, results analysis, competitive context – trends and insights, input from marketing, boutiques and in collaboration with his/her team, identifies new opportunities to develop visibility, desirability, and sales

• Builds powerful communication campaigns (Media/Event/Press/Influencers) for all touchpoints (online and offline)

• Cover all topics: corporate and products activity

• Validates the communication strategic vision and its action plan with the Marketing & Communication Director

• Ensures coordination and alignment with the Global Communication teams
  

DEVELOP AND FOLLOW UP COMMUNICATION PLANS EXECUTION, MONITOR PERFORMANCE

• Maximizes brand presence and share of voice on various channels and among right audiences

• Plans, validates, executes, and measures media strategic plans and in collaboration with the Media agency to boost brand awareness and engage targeted audiences

• Ensures the bridge between PR team activities and Media Team to increase exposure ratio vs. media spending

• Develop regular performance and ROI reporting

• Instills digital approach and culture into the team/organization, to meet changing business and market requirements

• Develops most effective digital strategies and digital channels to grow brand awareness and increases sales

• Identifies trends and insights, pioneers, and challenges the status quo to promptly react and build innovative clients experiences

• Evaluate emerging technologies, providing thought leadership and perspective for adoption where appropriate and in alignment with HQ
  

LEAD THE MANAGEMENT OF PRESS & INFLUENCER STRATEGY

• Drives the vision, the editorial and influencers strategy

• Maximizes brand editorial leadership on various channels

• Leads the management of Event strategy to create the best experiences

• Drives the Event strategy roadmap both in terms of Image and Client Retail experience, and the treatment strategy for each audience (influencers, clients, VIP clients, business partners), exploring different solutions from physical to digital and pushing out of the box innovative approach.

• Provides input on the concept, the creative ideas, the writing of the brief on strategic initiatives
  

BUDGET & PERFORMANCE

• Oversees Communication budget allocation, coordination, and supervision with regular analysis across projects and functions

• Controls and follows-up the budget, the production planning, the image/quality standards, and the ROI objectives for each activation
  

SUPPORT TRANSVERSAL AND INTEGRATED WAYS OF WORKING

• Facilitate stronger communication channels with other local markets as well as central teams, and enhance best practice sharing / co-creation initiatives

• Support the Marketing & Communication Director in organising new team initiatives
  

TEAM MANAGEMENT

• Is responsible for recruitment, performance management and feedback processes, succession planning and coaching of his/her PR/Media/Digital/event teams

• Liaise with local retail, specialists, marketing, and CRM teams

• Liaise & interface with HQ communication teams in Paris
  

EXPERIENCE REQUIRED: at least 10 years’ experience in communication within luxury, fashion or beauty multinational companies.

TECHNICAL SKILLS/ABILITIES :

• Well-experienced in people management

• Experience in working transversally with all key functions in a market and or HQ

• Proven ability to work with all levels of management cooperatively, smoothly, and efficiently

• Flexibility to adapt quickly to changing circumstances; able to proactively question and challenge to prioritize and identify solutions in timely manner

• Robust organizational skills

• Able to manage complexity and multiple projects simultaneously

• Excellent communication skills (oral & written)

• Expert proficiency in Excel and PowerPoint

• Proficiency in French a plus
  

PERSONAL SKILLS:

• High level of integrity

• Flexible, adaptable, relatable and team oriented

• Proactive, curious, and creative thinker