Job Description

Our purpose at MyRepublic is to transform people’s lives by creating a connected world that is seamless, smart and safe, while innovating the way telcos operate. MyRepublic is one of the fastest growing digital telco operators in Asia-Pacific. Homegrown in sunny Singapore, we have operations in Singapore, Australia and New Zealand with a defining difference. We are the world’s first telecommunications company powered by a proprietary cloud platform who has pioneered a disruptive operating model with unparalleled efficiency and customer focus. The engine behind MyRepublic’s success, besides its people, is its next-gen digital platform that automates and integrates its backend processes, while driving a seamless customer experience. MyRepublic offers residential broadband, enterprise broadband, home voice, and mobile services. We are way more than just a telco or an ISP. We exist to transform people’s lives by creating a connected world that is seamless, smart, and safe while innovating the way telcos operate. We are the future beyond telcos. The role:

• In the role of Head of Consumer Marketing for Singapore, MyRepublic is looking for an outstanding candidate who are well-rounded and experienced in managing a brand 360 and through the line including events and digital channels such as SEM, Paid Media, Social Media, eCommerce and Content Marketing. The candidate understands the consumer needs and segments, and uses that knowledge to translate product offering into compelling marketing proposition.
• This role reports into the Head of Consumer, Singapore and is required to lead a team of marcom and performance marketing specialists.
• As a fast growing company, which constantly introduces new products and product variations, attacks new use cases, market segments, verticals and geographies, we need you to be an important addition to the Product and Marketing team working alongside team members in assuring full end-to-end alignment to best address strategic and market needs for the company.
• The candidate will work closely with the Singapore consumer product marketing team, external advertising and media agencies as well as regional brand and PR team in delivering outstanding cur-through campaigns and help achieve sales and cognizance objectives, including making MyRepublic the consumer choice for telecommunications service.
• The candidate will be held responsible for MyRepublic brand positioning, in-market messaging and go-to-market strategy as well as ensuring that Senior Management is aligned with these directives.
• The candidate will bring at-least 6-8 years of Brand and Marketing Communications experience so should be well grounded in the planning and execution of Marketing Campaigns and Promotions, Media management, addressing Segments and applying brand guidelines to creative concepts.
• The position is measured on market success KPI’s of Market Share, Brand Perception and Customer Experience

How you’ll contribute to MyRepublic’s success:

• Leading a team of managers to develop and execute impactful marketing and communications plans that delivers strong and measurable earned and paid media results, both online and offline in working towards achieving sales targets.
• Prepare annual marketing plans, budget and measurement as well as tracking of advertising spent.
• Initiate strong collaboration with strategic partners to improve our product proposition and build higher brand affinity among target segments.
• Ensure teamwork with regional brand and PR, product marketing, customer service, creative agencies, media agencies and event companies to align everyone on the desired result.
• Responsible for media planning, analysis, purchase and management to ensure adequate reach and exposure towards the targeted segments.
• Keep abreast on competition and propose strategic counters to maintain and enhance competitiveness and share of voice.
• Work with Group for Brand guideline synergy, creative synergy and Group wide Product launches.
• Lead the digital and social in-house and agency teams to develop comprehensive content on key social media platforms.
• Ideate strong brand communications campaign alongside with the Regional Brand team to drive higher brand awareness and consumer preference.
• Work closely with Product Marketing team to translate product proposition into strong and holistic communications campaign.
• Lead and execute the necessary market research to better understand consumer needs which assist in the formulation of new product offering and improve communication to target segments.

We think you’ll fit in great with us if you:

• Self-Starter with a Get-Things-Done attitude
• Experienced in leading cross-functional teams to develop and launch relevant telco products and VAS
• Strong analytical skills, comfortable working with datasets to make data-driven decisions
• Ability to analyse and breakdown complex mechanics into simple-to-understand points for internal and external stakeholders
• Excellent communication skills with the ability to effectively present to managers, as well as working well across departments, with people from a wide variety of backgrounds
• Strong project management and organizational skills
• Be a reliable team player and maintain good working relations while simultaneously taking a confident stand to solve problems. Ability to work effectively under pressure, adhere to deadlines, deliver high-quality results and to manage multiple priorities.
• Experienced working in a fast-paced, start-up environment
• Experienced working with partners on commercial deals and collaborations
• Expertise/understanding of the telecommunications industry is preferred
• Proficiency in the Google Workplace, Microsoft Office and WordPress
• Proven record of ideation, development and execution of campaigns or projects

What we offer in return:

• Exciting opportunities to create and grow in a rapidly growing organisation that is a disruptor in the telco-tech space.
• Amazing colleagues and culture that encourages you to do your best work while staying authentic and true to yourself.
• A workplace that puts your individual needs at the core: Remote, Hybrid or In-Office – choose a work rhythm that suits you and your team. We focus on outcomes and believe that you can deliver your best work, working anywhere, anytime.
• Wellness first. We believe that wellness goes beyond team celebrations and birthday parties. Our holistic approach to wellness gives you opportunities to recharge, connect and explore, at and outside work. In addition to the standard leave entitlements, we offer:
• 1 day of wellness leave every quarter for you to take for your health and wellbeing, and explore your personal passions.
• 20 days to work from anywhere each year, allowing you more flexibility to explore and connect with your interests while delivering work you will be proud about.

The values and behaviour that we look for From being the first to launch 1Gbps broadband plans and the first network optimised broadband service for gaming in Singapore, to crafting workplace practices that put wellbeing at its core, our values guide us in everything we do at MyRepublic. It’s the secret sauce that makes us tick. If you espouse the following, we know you would fit in great with us: Never Settle: We dream big. We are constantly curious and embrace bold ideas. Stronger Together: We create together. We win together, we fail together. We grow together, we celebrate together. We are at our strongest together. Empowered to Deliver: We deliver on our commitments. We are empowered to move fast and with confidence to get the right things done. We Care: We care for ourselves, one another and our customers. We value authenticity and embrace differences. We create the space to recharge, connect and explore to bring our best selves to work. We believe that skills, knowledge and experience can come from a diverse range of life experiences. You may not have ALL the listed requirements for this role but this should not hold back! If you believe that you have what it takes for this position, are willing to learn, and you identify with the values and mission of MyRepublic, we would love to hear from you. We celebrate diversity and look forward to hearing from a diverse group of applicants. We do not discriminate on any factor in our hiring process. Please submit your CV on our career page or chi@myrepublic.net https://careers.smartrecruiters.com/MyRepublic