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\xc2\xb7 Support the Assistant Director in the execution of best-in-class digital marketing campaigns (social media, influencer, SEO/SEM, display advertising, email, etc) to maximise growth, engagement and conversions
\xc2\xb7 Develop high-quality, innovative and engaging content (copy, visual assets, infographics) for effective amplification; respond swiftly and diligently to trendjacking opportunities
\xc2\xb7 Monitor and analyse campaign performance metrics, synthesise key data and audience behaviour trends to derive actionable insights and optimise campaigns for better results
\xc2\xb7 Assist in data storytelling for stakeholder reporting needs; distill data into insightful narratives with impactful visualisation
\xc2\xb7 Identify opportunities for applying new digital products and services, MarTech, marketing automation or personalisation, to inform marketing strategies and execution
Other duties
\xc2\xb7 Capability building: Support capability development initiatives by coordinating peer learning / sharing sessions; Develop resources such as playbooks, guides or SOPs to ensure operational effectiveness
\xc2\xb7 Administration and management: Support on project planning, timelines, budgeting, reporting and archiving; Ensure all procurement activities comply with government financial, procurement and governance guidelines
\xc2\xb7 Teambuilding: Participate and organise workplan, culture, teambuilding activities
Skills & Experience
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