Job Description

• DGT - Digital
• Singapore
• Cathay Pacific
• Application Deadline
  20 Apr 2023

Company Description
Let your passion fly! We\xe2\x80\x99re proud to be one of the world\xe2\x80\x99s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that\xe2\x80\x99s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won\xe2\x80\x99t be your last. It could take you anywhere. Join us and discover just how far you can go! Role Introduction
The Head of Digital Sales for the regional digital sales revenue share target. He/She will support the formulation of digital sales strategy and its execution in the region. The role will be designing and driving all the digital sales activities in the region, including campaign management. He/She will work closely with other departments/teams to ensure digital channels are the preferred channels for our target customers. In addition, this position will engage with a number of external partners, to drive commercial and strategic value to CX. Key Responsibilities
Revenue Generation

• Formulate regional digital sales strategy, annual digital sales plans, and perform execution in the respective markets
• Support Head Office to develop and implement new digital products and ancillary products to leverage emerging market opportunities and drive incremental revenue
• Lead the direct sales activities/campaigns planning, design and execution and participate in projects/ initiatives which help drive direct sales
• Manage the resource allocation and budge for each campaign.
• Perform daily maintenance of the website including content upload.
• Maintain regional website content in relation to air related sales campaigns and offers, including but not limited to the setup of campaign pages, promotional codes and other tools
• Actively source new partnerships and continue to drive commercial value from our existing partnerships
• Instill best practice in campaign formulation and share with other sales offices
• Accountable for revenue target achievement and other supporting KPIs from direct sales channels including CX.com, Mobile applications, Customer Care Department and metasearch directed business

Insights

• Develop regional market intelligence in association with competition analysis and consumer trend monitoring in digital sales
• Conduct regular reviews of website and funnel performance of the regional locales.
• Work with sales offices and headquarter business units and identify opportunities to improve the travel shopping experience along our digital sales channels
• Identify opportunities to encourage member sales and member sign-in rate among digital channels
• Conduct regular reviews of channel performance with the Regional Head of Business Insights & Analytics on the ongoing results of overall digital sales, direct sales campaigns and external partnerships
• Any other reasonable task as requested

People Development and Performance Management

• Lead, support and encourage own team to achieve success
• Build a strong and motivated team, ensuring the right organisational structure and the right people are in place to foster positive team spirit and facilitate teamwork
• Supervise and mentor direct reports, encouraging effective collaboration
• Demonstrate leadership and lead by example in accordance with Cathay\xe2\x80\x99s core values
• Develop employees with high potential and identify learning opportunities to ensure appropriate training and development
• Maintain active and ongoing dialogue in relation to employee goals and individual performance
• Actively engage with employees to enhance communication and their understanding of department goals
• Enhance the employee experience in line with the role level and the internal brand promise

E&A

• Emergency and Accident and Crisis Response responsibilities as required

Requirements
Academic Qualifications

• A tertiary qualification in Business, Marketing, Economics, Communications or related discipline

Knowledge, Skills, Training and Experience

• 8+ years\xe2\x80\x99 of practical experience in a digital sales & distribution or eCommerce
• Strong leadership skills with the ability to inspire and positively influence employees
• Demonstrable experience in leading regional teams and individuals to achieve success
• Demonstrable results in achieving digital sales targets
• Experience in developing and managing successful large scale marketing campaigns
• Experience in agency management and / or partner management
• Adapts to and embraces constant change
• Good commercial sense, good grasp and understanding of consumer insights.
• Excellent written and oral communication skills in both English and local language.
• Good team player and strong interpersonal skills, creative, dynamic and innovative
• Independent, detail-oriented and able to work under pressure and meet tight deadline

Benefits
Be part of the Cathay Pacific family and join a dynamic team culture working for one of the world\xe2\x80\x99s Top 10 Global Airlines.
Make the most of your leave and take advantage of travel industry discounts including airfares, hotels, tours and car hire.
Fly high with career development opportunities to diversify your skills and experience within the Cathay Pacific family.