Job Description

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Role:

• Responsible for the implementation of signed off 2023 strategy & plan, pivot strategy as needed, stakeholder management, budget management, team management and development of H2 plans.

2023 strategy implementation:

• Accountable for deployment of marketing strategy and plan for the large enterprise segment to generate high quality opportunities that deliver the primary KPI of Annual pipeline revenue in H1
• Maintain and help update country plans and priorities, incorporating both marketing performance and budget tracking on a regular basis.
• Continuously monitor the sales pipeline to understand lead volume, opportunity volume, enrichment and revenue needs, tweak plans accordingly
• Partner with insights and analytics to identify new opportunities and to form marketing plans.

Stakeholder Management:

• Manage relationships with sales leadership across the countries leaving the day to day to the country enterprise marketing leads
• Ensure Regular comms and reporting of performance to all stakeholders
• Liaise with Biz ops, Rev ops, Analytics, Database marketing to ensure optimum lead management processes are followed, gaps are filled
• Partner within country PR team to have coordinated efforts in building brand
• Partner with Revenue Operations and Business operations to drive cohesive Pipeline building efforts
• Represent Growth in global forums for pan regional campaigns, integrated campaigns
• Manage agency relationships with ABM, Event, Paid media agency, Content agency partners

Team Management:

• Manage a team of high performing country enterprise marketers
• Weekly 1:1s with the team
• Help trouble shoot issues, manage escalations
• Support team in planning, budgeting, stakeholder management
• Ensure quality of output delivered
• Weekly 1:1s with Sr. Director (reporting manager), marketing planning manager

Budget Management:

• Manage, monitor, and report on the marketing budget regularly to all the required stakeholders
• Hold team accountable for timely creation of SOWs and POs
• Ensure the team follows all processes, timelines for budget utilization
• Ensure budget is optimally utilized for KPI driving activities and no underspends by the team. In case of a risk of underspends, highlight to leadership in a timely manner

Account Based Marketing: Develop and apply account-based marketing programs to high priority accounts, owning execution right through to reporting, tracking and evaluation.

Events: Ensure execution against the developed and committed event calendar for

Paid Media: Implement the paid media strategy & plans for the segment to drive KPIs

Required Skills:

• 12+ years B2B strategic marketing expert with merchant payments experience.
• Demonstrated excellence in Account Based Marketing, lead generation, events, leveraging martech & integrated marketing campaigns.

Required Skill Sets:

• Bachelor's Degree

Min Experience in years: 12 years

Max Experience in years: 12 years

Recruiters Name (Full Name): Viral Christian

Recruiters contact number: 69901057