Job Description

Our client is looking for a Head of Marketing to be based in Singapore. The client is a reputed blockchain company looking to expand its operations in Singapore and in the South East Asia region.

The Role:

• As the Head of Marketing - Singapore, you will oversee all marketing for the company's blockchain globally. You will leverage the company's global vision to guide and implement marketing efforts focused on attracting the next generation of developers, institutional users, retail users, and government agencies to the ecosystem.

• You are an authority when it comes to market insights, and have a firm grasp of the start-up landscape.

• You love to challenge convention and possess an entrepreneurial spirit. You are willing to embrace the unknown and come up with groundbreaking initiatives that take our relationship with users and developers to the next level.

• Reporting to the new CMO in Korea, you will lead a cross-functional team of marketing professionals across brand, creative, and communications to drive bespoke and international campaigns that bring value, excitement, and trust to our developers, users, and investors.

• As an integral member of the leadership team, you will work directly with our leaders from Platform Management, Engineering, and Business Development to take the company to new heights globally.
  

Key Responsibilities:

• Build a holistic cross-market and cross-product marketing strategy across key markets.

• Lead the development and implementation of marketing programs, which span initiatives focusing on the following areas across our product segments and within our key markets:

• Strategy development

• Public relations and communications

• Government relations

• Paid media

• Asset production

• Content operations

• Community management and community events

• Influencer management and influencer programs

• Channel management

• Brand partnerships

• Work with various leads to support ecosystem partners, cross-functional divisions, community programs, and event management.
• Build and lead a high-performing team; regularly assess the team’s health, and composition; with a relentless strive for cohesion gains across the board

• Support the global business strategy development and implementation as a member of the company's international leadership team
  

Requirements: - Experienced and educated: You have a deep marketing craft. You have earned your bachelors in a relevant field and may even have an MBA as well. Ideally, you have at least 8 years of experience. You have managed the delivery of complex projects and products. You have created campaigns and driven large-scale marketing initiatives that champion player experience while challenging marketing conventions in the industry. - Strategic: You have a broad vision of the fintech/blockchain/crypto marketing landscape. Your strategic planning and results-driven attitude make you an effective leader who can balance and prioritize short-term solutions without losing sight of the long-term vision; when making key decisions, you leave no variable unturned, including project scope, scheduling, the viability of launches, risks, and mitigation, and efficient issue escalation. - People leadership : You naturally build, lead, and inspire teams by walking the talk. You think strategically about the skills your team needs to develop and define a holistic plan that includes on-the-job and training options. You are self-aware, you can take feedback well, and you remain open to constructive criticism. You can recognize failure and learn from mistakes. You coach your team members to achieve the best results and you facilitate their development. - Analytical : You are able to expertly explore metrics and analyze trends to construct business cases that support initiatives, help establish best practices, position products and develop strategies for creativity and media.

• Linguistic ability : You speak fluent Korean to coordinate with the leadership in Korea and excellent English to manage communications with the rest of the team globally.
  

Please send your CV to jimmy.soh@ap-executive.com for your application to be considered.