Job Description

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern and use your skills to push one of the fastest-growing companies in the US to the top of the list!

Pattern is the premier partner for global ecommerce acceleration and is headquartered in Utah's Silicon Slopes tech hub-with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fast growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 100 global brands-like Nestle, Sylvania, Kong, Panasonic, Sorel, Skullcandy, and Popsockets-rely on Pattern's global ecommerce acceleration platform to scale their business around the world.

Pattern is seeking a passionate, hungry, and entrepreneurial marketing professional to help accelerate its exploding APAC business. The Head of Marketing for APAC will report directly to Pattern's Global VP of Marketing and Singapore's-based GM for the region. You will be responsible for leading the vision, expansion, and success of the Pattern brand internally and externally-including owning a $650M pipeline target for 2023.

This position is responsible for a variety of functions including marketing strategy, demand generation, account-based marketing, content strategy, event marketing, product marketing, sales enablement, marketing operations, corporate communications, digital marketing, and more. A demonstrated track record of building and leading high-performance teams in a fast-paced startup environment, preferably within a B2B or ecommerce company, is highly desirable.

The role is full time based in our Singapore office.

Frequently Asked Questions

Essential Duties and Responsibilities

• Lead the APAC marketing team in attaining a $650M pipeline target in 2023 across event marketing, account-based marketing, paid digital, and organic search
• Localize the "guts" of the Pattern value proposition including elevator pitches, personas, content hierarchies, etc.
• Implement a data-driven approach to analyzing, automating, and optimizing a target list of strategic accounts that predictably drives high conversions and pipeline
• Lead the strategy and successful roll out of full-funnel tracking and reporting for all funnel stages against campaigns, regions, people, and quotas
• Develop a vision and strategic marketing plan to accelerate Pattern revenue in region via target brands, partnerships, existing Pattern customers and key routes to market
• Motivate, mentor, and develop the existing team and develop a long-term plan for team structure and growth
• Work closely with partners and the global sales teams to understand client needs and create go-to-market strategies, communication and collateral that reflects Pattern's key differentiators
• Drive PR, AR and an engaging social presence to gain mindshare and tell the Pattern story through media coverage, speaking engagements, and online communities and social networks
• Lead the creation of content, assets, and tools including sales presentations, ROI tools, white papers, blogs, videos, competitive briefs and other materials
• Drive demand generation and account-based marketing efforts via digital advertising, webinars, social media, content marketing, and paid search advertising
• Help plan and organize special events and sponsorships including summits, workshops, webinars, and trainings
• Liaise with internal team members, advertising agencies, vendors and other Pattern departments (e.g. sales, operations, legal) as needed

Required Qualifications

• The ideal candidate is a world-class marketing and sales professional who has successfully built and led multi-faceted teams, with an emphasis on marketing strategy, demand generation, and business development
• 8+ years experience in building, managing and leading an organization with a strong ability to recruit, retain, and motivate existing teams and future talent
• Proven success leading the brand messaging & positioning of an e-commerce or technology products and services organization
• Demonstrated track record delivering results against sales and marketing plans
• Highly innovative, with a vision of the future of the company that they can plan, strategize and execute
• Willingness to work a flexible schedule and travel domestically and internationally
• Demonstrated ability to develop impactful, fact-based, value propositions (requires strong analytical and creative thought processes)
• Ability to understand complex processes and technologies, and translate into simple concepts (written, graphical, and verbal)
• Up to date with latest trends and best practices in e-commerce marketing and measurement
• Expertise in analyzing new markets, business opportunities, competitive threats and monetization models
• Bachelor's degree in Marketing, Communications, Business, or related program
• Master's Degree in Finance, Management, Marketing or other business discipline (top tier MBA highly preferred)

What does high performance look like?

• You overperform and surpass monthly content marketing KPIs and goals
• You have expertise in ideating and building content and journeys that help prospects accelerate trust in the Pattern brand and sales process
• You build thought leadership and lead generation through their content strategy, execution, and distribution

What is the team like?

• The Head of Marketing for APAC will report directly to Pattern's Global VP of Marketing and London-based GM for the region. They will run their own marketing team and collaborate with the sales team regularly. This team is data-driven and results-oriented. Ideas and input are encouraged from all members.

Sounds great! What's the company culture?

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.
• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
• Team of Doers- Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• Initial phone interview with Pattern's talent acquisition team
• Video interview with Global VP of Marketing
• Onsite interview with a panel of department leaders
• Video interview with Global CRO
• Professional reference checks
• Executive review
• Offer

How can I stand out as an applicant?

• Be prepared to talk about professional accomplishments with specific data to quantify examples
• Be ready to talk about how you can add value and be the best addition to the team
• Focus on mentioning how you would be partner obsessed at Pattern
• Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community.

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. #LI-CB3 #LI-Hybrid