Job Description

Roles & Responsibilities:

• Lead the Marketing team in conducting market research, including macro-trends, industry-specific trends, consumer behaviour and customer personas

• Lead and own the marketing strategy, including brand awareness, positioning and pricing strategies

• Lead and own the content strategy

• Oversee the Creative team to eventually conceptualise, operationalise and co-own outcome of marketing campaign or project briefs, while ensuring the finished collaterals or Creative team output is fit for the Marketing team\xe2\x80\x99s purpose

• Adopt or put in place systems to collect, and analyse the data that comes from the outcome of Marketing initiatives to create a feedback loop that adequately addresses return on investment analysis and key performance indicators, including Google Analytics and Semrush

• Lead the widening of the sales funnel efforts across multiple revenue streams including e-commerce and direct-to-consumer channels, across both the Singapore and international market

• Oversee social media planning

• Oversee and conceptualise online and offline marketing campaigns to operationalise marketing strategy, including digital campaigns, on-site activations, event booths, and group buy ideation and planning

• Take ownership of media planning and buying, on platforms such as Google Ads and Meta Ads

• Oversee KOL management and sourcing

\xe2\x80\xa2 Prepare and manage monthly, quarterly and annual budgets for the Marketing team \xe2\x80\xa2 Set, monitor and report on team goals to Management

• Coach and mentor junior members of the team

\xe2\x80\xa2 Identify opportunities to reach new market segments and expand market share \xe2\x80\xa2 Craft quarterly and annual hiring and agency/resource budget plans for the Marketing team & Creative team

• Monitor the competition in terms of acquisitions, pricing changes, new products and features

• Coordinate efforts with the Head of Sales and Sales team to ensure consistency, boost brand awareness and boost sales

• Participate in the quarterly and annual planning of company objectives led by Management

• Other duties as assigned

Requirements & Experience:

• Minimum bachelor\xe2\x80\x99s degree, where a degree in Marketing is an advantage, and where a Master\xe2\x80\x99s degree in a related discipline is an added advantage

• Minimum 8 years\xe2\x80\x99 experience, where agency experience and/or marketing campaign related experience is an advantage

• Successful track record in senior marketing roles, marketing plans and campaign creation, both offline and online

• Proven ability to plan and manage budgets

• Experience in digital and print marketing, content marketing, social media marketing, offline campaigns and activations

• Excellent leadership, communication, and decision-making skills

• Metrics-driven marketing mind with eye for creativity

• Experience with marketing automation and CRM tools

• Proficiency with HTML, content management systems and design software will be an advantage

• Established roster of media and PR contacts and cost-effective vendors will be an advantage

• A desire to grow professionally and make a difference in the world, guiding and shaping a promising start-up
  

Skills:

• Digital marketing

• Project management

• Marketing strategy

• Campaign planning

• Social media strategy

• Budgeting

• Ad analytics

• Market research

• Mentoring

• Leadership

• Brand management

• Content strategy