Job Description

Healthy Home & Beauty Category (Durable, Artistry, Personal Care, Amway Home)

• Brand and Product Portfolio Management, Go-to-Market Strategies

• Oversee and manage the marketing mix (4P\xe2\x80\x99s Product, Price, Place, Promotion) to ensure a balanced and new innovative range of product portfolios that meet market demands.
• Develop and implement the Go-to-Market strategies for new launches and marketing initiatives.
• Identify needs, oversee creation of business support tools and resources that enhance efficiency and effectiveness of ABOs in marketing and selling.
• Conduct market research to gather insights on consumer preferences, competitive landscape, and market trends to inform strategic decisions.
• Oversee training needs for ABO, collaborating with relevant stakeholders and external speakers.
• Work with stakeholders to ensure compliance with relevant regulations and standards.

• Brand Communications

• Oversee brand communications and content in alignment with brand\xe2\x80\x99s position and values.
• Collaborate with key stakeholders to maintain consistent messaging across all platforms.

• Sustainable Growth

• Develop and implement strategies that ensure the long-term sustainable growth of the Healthy Home and Beauty category.
• Monitor and evaluate the impact of brand and product strategies on business performance, adjusting plans to ensure continued success.
• Set and monitor sales forecasts in alignment with company target.
• Continuously work to enhance and maintain the brand\'s leading position in Health & Wellbeing sector

• Team leadership

• Lead, mentor and support Brand Executive, fostering their professional development and ensuring contribute effectively to functional and organization objectives.

Amway