Institutional Product Marketing Executive [crypto / Custody]
Singapore, Singapore
Job Description
Responsibilities
o Drive storytelling and narrative development that instills a deeper company brand image for institutional clients o Develop and help create / foster our brand positioning, voice and values (website, newsletter, blog, social media, forum, etc.) o Develop product marketing strategies for institutional clients o Produce marketing materials and content such as presentation decks, news releases, social media captions, industry reports, copywriting, etc. o Support and drive engagement and adoption of the company institutional products through target marketing initiatives, PR and Communications, social media, etc o Communicate and coordinate proactively among various teams to continuously improve how we market our products o Collaborate with the front office team to drive key value propositions of the product o Develop an analytical framework to measure and report on the performance of product marketing initiativesRequirements
o 5+ years experience in product marketing for institutional clients o Excellent written and verbal communication skills o Self starter, proactive and able to perform with minimal supervision o Product marketing experience in blockchain/cryptocurrency industry is a plus o Experience in corporate or brand communications is a plus o Thrive in collaborative cultures and working cross-functionally with various teams to launch successful partnerships
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Job Detail
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Job IdJD987689
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned