Integrated Marketing Specialist

Taguig, Philippines

Job Description


Company Description
At Infobip we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights. Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 70+ offices on six continents, Infobip’s platform is used by almost 70% of the population, making it the largest network of its kind and the only full-stack cloud communication platform (cPaaS) globally. Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.

  • Create local integrated marketing strategy - with key stakeholders to identify local market target solution focus, verticals, events, industry bodies, associations, accounts to implement local brand awareness and thought leadership campaigns.
  • Work with PR, Social and Content to deliver and execute local brand awareness and thought leadership campaigns to meet local requirements.
  • Localize corporate brand awareness campaigns, product launches, content and other marketing materials as required.
  • Work with PR Manager and Content Manager on Local Awareness programs with Industry Bodies & Associations.
  • Support regional requirements on regional/website – translate/ localize.
  • Work with PR & Sales Executives to be nominated and prep for local industry award submissions and panels.
  • Assist with annual marketing plans and associated budgets.
  • Develop and execute a regional Events & Tradeshow calendar including Webinars, industry events, breakfast briefings, exec dinners, virtual events, Partner Recruitment events and Conferences/seminar, Customer Events.
  • Organize events: manage budget management & price negotiation, internal event processes, synchronization with local sales & marketing teams and HQ marketing teams, branding collateral, logistics.
  • Work with regional marketing team (content manager others) for developing key messaging, content and communication for events in line with regional content strategy and events objectives.
  • Plan on-site demos and activations with pre-sales team.
  • Book both paid and earned thought leadership activities including roundtable participations, panel discussion...etc. in collaboration with Regional PR Manager
  • Work with regional content manager to create landing page content and ensure Set up of landing pages with HQ teams for webinar registration. (Align with DG team as per RACI)
  • Work with Regional SM to promote webinars and 3rd party events.
  • Work with regional PR to support media exposure in Sponsored and Tier 1 events


Qualifications
  • B2B working experience in event planning, and/or demand marketing space.
  • Ability to translate global and deliver cohesive regional GTM and event strategies, including planning, messaging, audience, execution.
  • Strong written and verbal communication skills in English
  • Strong analytical skills
  • Ability to work independently and in a group setting.
  • Proven negotiation, problem-solving, organization and project management skills
  • Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time.
  • Knowledge of customer experience landscape is recommended but not required.
  • Previous experience managing events and marketing campaigns.

Additional Information
Why our employees choose us (and stay)?
  • Never a dull moment – We work with powerful companies with strong impact, which pushes us to work on the highest possible level. Work on uncharted challenges and push boundaries on a daily basis.
  • Opportunity knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.
  • Learn as you grow – Starting from the Academy as an onboarding program, to internal education, education resources, e-learning to external education, we invest heavily in employee learning and development.
  • Connect globally – Work with people from different countries & have an opportunity to embark on exciting business trips to help our clients and partners achieve market leadership.
  • Compensation & Benefits – Competitive salary, travel allowance, expatriate compensation packages for your business trips, rewards and holiday bonuses, a team taking care of all the equipment you need, team buildings and other organized activities, company library, organized sports, kitchen stocked with the usual suspects... Talk about a balanced lifestyle!
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Job Detail

  • Job Id
    JD1032656
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Taguig, Philippines
  • Education
    Not mentioned