Job Description

Life at Grab At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisio Life at Grab At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia. Get to know the Team GrabAds is bringing to market innovative, first-of-a-kind advertising products. Encompassing both offline & online, you can see our ads platform at work on the outside & inside of vehicles and also in our app. What you can't see is the data that powers the ads and pretty much everything else at Grab. We're leveraging our unique data and large, growing user base to offer an advertiser experience like no other. At the same time, we're creating value for our users, drivers & merchant partners. Get to know the Role The Day-to-Day Activities Help to improve Search Ads monetization by keyword cuisine mapping project, and optimize inventory utilization. Assist in merchants scorecard projects to identify high-potential advertisers throughout the merchant lifecycle. Support to drive demand growth based on popular cuisine types and decide the target audience of marketing activities. Shuffle between strategy, operations and product tasks. Provide sales enablement in 6 different Southeast Asian markets. Conduct research and analyze data to help make business decisions. Learning Objectives Learn how an Ad Tech Platform and programmatic advertising works. Get a deep-dive into the Search Ads business within GrabAds. Acquire knowledge about working with 6 Southeast Asian markets. Gain a holistic understanding of the GrabAds business. The Must-Haves Currently pursuing a Degree/Masters in Business, Economics, Analytics at a reputable university. Preferably a penultimate or second-year student. Fluency in Thai. As the project would require deep dive into search keywords classification by local language and English. Must be available from Jan - May 2023 Knowledge of advertising platforms and programmatic advertising. Excellent communication & presentation skills with the ability to transmit across different level stakeholders in different countries. Analytical with a strong bias for data-based decisions. Team player who thrives in a fast-paced and ambiguous environment. Strong organizational skills with the ability to manage multiple tasks. Our Commitment We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.