Job Description

• BIM - Brand, Insights & Marketing Communications
• Singapore
• Cathay Pacific
• Application Deadline
  27 Feb 2023

Company Description
Let your passion fly! We\xe2\x80\x99re proud to be one of the world\xe2\x80\x99s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that\xe2\x80\x99s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won\xe2\x80\x99t be your last. It could take you anywhere. Join us and discover just how far you can go! Role Introduction
To develop and execute regional marketing initiatives to drive awareness, consideration and usage of the Cathay membership programme, and increase revenue of the lifestyle business. Key Responsibilities
Lifestyle Marketing

• Support Head of Marketing in formulating and implementing regional lifestyle marketing strategy to drive awareness, consideration, and usage of Cathay membership programme. This includes, but not limited to, management of lifestyle marketing calendar and marketing assets, such as members eDM and website.
• Originate bespoke region-specific campaigns and adapt global campaigns according to regional opportunities, budget and growth strategies; and leverage partnerships to reach the regional lifestyle business objectives.
• Produce integrated marketing campaigns that assimilate differentiating brand, product and service messages with calls-to-action to drive the brand, upper funnel and immediate/lower funnel business incorporating programmatic, search and other digital media as required.
• Ensure effectiveness of regional and local campaigns by checking local language and cultural considerations.
• Actively monitor campaign performance and take appropriate actions to deliver positive results.
• Provide creative lifestyle content for the website.
• Manage the resource allocation and budget for lifestyle marketing.
• Guide local business units to ensure compliance with lifestyle marketing guidelines.

Partnerships

• Develop, plan, and execute end-to-end marketing campaigns with lifestyle partners.

Agency Management

• Partner marketing agencies to translate business objectives into campaign concepts.
• Drive quality outputs from agencies. Work with them to ensure timely delivery of campaigns that are aligned with our brand positioning, analyse results, and identify areas for improvement.

Membership & Customer Relations

• Recruit and activate new members as part of local marketing campaigns to increase the known customer base for future targeting/segmentation as well as engaging high value members, as appropriate.
• Develop member engagement campaigns and events according to unique regional strategies.

Insights

• Conduct regional market intelligence on competitor activities and consumer trend monitoring and translate them into actionable items.

People Development and Performance Management

• Lead, support and encourage team to achieve success.
• Demonstrate leadership and lead by example in accordance with Cathay\xe2\x80\x99s core values.
• Develop employees with high potential and identify learning opportunities to ensure appropriate training and development.
• Maintain active and ongoing dialogue in relation to employee goals and individual performance.
• Actively engage with local teams to enhance communication and their understanding of department goals.

E&A

• Emergency and Accident and Crisis Response responsibilities as required.

Requirements
Academic Qualifications

• Tertiary education in Marketing, Business Studies, or related discipline

Knowledge, Skills, Training and Experience

• 3 years of practical experience in a marketing role.
• Experience in developing and managing successful large-scale marketing campaigns.
• Experience in agency management and / or partner management.
• Adapts to and embraces constant change.
• Good marketing sense, good grasp and understanding of consumer insights.
• Excellent written and oral communication skills in both English and local language.
• Good team player and strong interpersonal skills, creative, dynamic, and innovative.
• Independent, detail-oriented, and able to work under pressure and meet tight deadlines.

Benefits
Be part of the Cathay Pacific family and join a dynamic team culture working for one of the world\xe2\x80\x99s Top 10 Global Airlines.
Make the most of your leave and take advantage of travel industry discounts including airfares, hotels, tours and car hire.
Fly high with career development opportunities to diversify your skills and experience within the Cathay Pacific family.