Job Description

COMPANY DESCRIPTION Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The \'family-like\' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together \xe2\x80\x93 building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities \xe2\x80\x93 all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.


RESPONSIBILITIES

• Develop a marketing strategy (owned, paid and earned media) to build awareness and drive consideration for SGFC(Singapore Green Finance Centre).
• Engage and liaise with industry partners, donors/sponsors and other stakeholders in marketing and publicity efforts.
• Conceptualise and implement offline and online campaigns.
• Develop and implement annual marketing, content and social media strategy, engagement initiatives and online reputation management.
• Drive ongoing measurement and process improvements, including digital, content, audience engagement metrics and campaign ROI.
• Create editorial calendars and syndication schedules.
• Create content marketing campaigns to drive leads andsubscribers.
• Use SEO best practices to generate traffic to the website.
• Regularly produce various content types, including email, social media posts, blogs and edit content produced by other stakeholders.
• Continuously improve by capturing and analysing the appropriate content, social data/metrics, insights and best practices, and then acting on the information.
• Collaborate with other departments to manage reputation, identify key players and coordinate actions.
• Manage overall marketing deliverables, agencies and budget.

QUALIFICATIONS

• Degree holder with at least 5 years of marketing experience.
• Proven working experience in marketing with experience in social media marketing and content writing.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Working knowledge of marketing and analytics systems (e.g. Google Analytics, Eloqua, Salesforce, Cvent and back-end website CMS such as Drupal).
• Knowledge of online marketing and good understanding of major marketing channels.
• Positive attitude, detail and people oriented with the ability to manage multiple projects within tight deadlines.
• Strong skills in public relations and communication.

OTHER INFORMATION Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary. Please note that your application will be sent to and reviewed by the direct employer - Singapore Management University