Manager / Assistant Manager, Communications
Singapore, Singapore
Job Description
b'
MOHT envisions a transformed health system that is patient-centric, data-driven and digitally-enabled to better empower health, prevent disease and provide excellent value-based care. To realise this vision, MOHT\xe2\x80\x99s mission is to design and implement innovative solutions essential for the desired health system transformation.
The MOHT department of Communications, Outreach, Patient Experience and Design (COPED) was set up to develop communication and outreach campaigns to support MOHT\xe2\x80\x99s strategy and programmes, aligned with MOH\xe2\x80\x99s key thrusts and priorities for healthcare.
The candidate will be part of a team that drives awareness and buy-in among various audiences through media relations, branding, digital media, community outreach, marketing communications, patient and community activation, and staff engagement.
The candidate will help MOHT leadership and programme managers to project ideas for impact by delivering campaigns through communication, activation, and reducing time-to-market through design.
Job Responsibilities: a) Communications
- Lead in Marcoms and Branding (including branding management, design, copywriting, social media, website \xe2\x80\x93 including supervising of outsourced artwork). Work with Director (COPED) to develop MOHT\xe2\x80\x99s brand image and corporate identity and derive the brand equity and be a part of a team that works to develop and sustain an identity via integrated branding (positioning, messaging, narratives); corporate visioning (mission, vision, core values) and corporate identity (visual identity; brand and application guide)
- Lead in marcoms support for MOHT\xe2\x80\x99s key program teams. The candidate will be the key liaison person when program teams require support for events (booths, backdrop, exhibition panels) and marcoms (posters, brochures, flyers, education materials, EDMs, marketing assets, publications, corporate collaterals, gifts);
- Webmaster of MOHT website: designing and developing MOHT\xe2\x80\x99s website and its microsites, maintain website integrity and curate content; as well as all MOHT social media channels
- Work with Director (COPED) to develop meaningful media campaigns by curating compelling media angles that are relevant, accessible and relatable to the public, based on MOHT strategic goals, direction and priorities. To be part of a team that drives awareness and buy-in among various audiences through media relations, social media, community outreach, marketing communications, staff engagement, patient, family and community activation
- To work with InHealth and D4I teams to provide marketing and communications support (copywriting of collaterals, factsheets and media materials), multi-media platforms for outreach that includes videos, online resources and marketing materials targeted at cross-cluster care teams and end-user patients etc
- To derive insights and narratives from InHealth and D4I projects and develop a pipeline of compelling patient, caregiver, provider, community stories for ready use on various communications platforms such as media, social media, community outreach, industry forums etc
- To contribute to the curation of topics for InHealth and D4I\xe2\x80\x99s publications, aimed at developing industry and system-wide thought leadership content in the areas such as community activation
- To be a part of the D4I Organising Committee to manage and implement D4I \xe2\x80\x93 a multi-partnership approach to designing solutions in health and social care
- Support Director (COPED) in MOHT\xe2\x80\x99s Patient Activation programme, to facilitate and study the application of PROMS (Patient Reported Outcome Measures) by adopting measures (PAM and Coaching for Activation) to aggregate the needs of patients holistically
- Strong degree in Communications, Social Science, Marketing or Business with good knowledge of integrated communication strategies and digital platforms
- Strong desire to learn new developments in public healthcare and digital technologies
- Good interpersonal skills, with the ability to work in multiple teams and coordinate efforts across different stakeholders
- Strong written and verbal communication
- Ability to work independently, and thrive in a dynamic, rapidly evolving environment
- Experience in the healthcare industry and working knowledge of Design Thinking / UI/UX is advantageous
Beware of fraud agents! do not pay money to get a job
MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Related Jobs
Job Detail
-
Job IdJD1291465
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationSingapore, Singapore
-
EducationNot mentioned