Job Description

Overall Job Objectives:

• Develop and manage STPI's overall brand and marketing strategy
• Execute the digital marketing campaigns to expand STPI's online visibility and outreach
• Direct and transform STPI's digital consumer experiences across all our online channels, in order to support the organisation's sales and business development
• Measure and report on the performance of all digital marketing campaigns

Core Responsibilities:Strategic

• Work closely with appointed PR agency to plan and implement effective media and PR strategies for STPI's diverse programs
• Develop an annual workplan for the implementation of an integrated digital brand and marketing campaigns across all digital channels
• Review and maintain communication strategy, including website and social media content strategies, and advertising initiatives to improve impact of campaigns and marketing outreach
• Ensure brand voice and cohesiveness across all of STPI's communication channels, including website, social media, EDMs, press materials and other sales platforms
• Identify new digital marketing trends and opportunities to enhance STPI's own strategic growth
• Produce a tactical advertising plan for ensuring maximum and well-considered reach of advertising campaigns

Operations

• Work closely/manage Senior Executive (Digital Marketing, Press & Media) in the development and execution of digital marketing campaigns
• Manage, liaise or coordinate with various contributors eg, writers, artists, curators, collectors for the content development on STPI's online platforms such as website, social media
• Measure and report performances of all digital marketing campaigns, and assess against set KPIs
• Plan, execute and measure conversion tests on website and EDMs as necessary to improve clickthrough rates
• Work with appointed PR agency to enhance STPI's brand awareness and outreach to external platforms through impactful press campaigns
• Monitor and manage the Communications team annual budget
• Work with the Sales team to:
• Evaluate end to end customer experience across multiple channels and customer touch points
• Analyze sales performance on digital platforms to highlight key learning points and improvements
• Brainstorm new and creative growth strategies
• Create dynamic online content and campaigns to optimize user experience, artwork promotion and sales

Others:

• Work with Gallery department and other relevant colleagues to develop a productive sitemap for STPI's future corporate site to achieve the organization's strategic aims
• Collaborate closely with the inhouse Creative Producers to help develop attractive visual content for digital marketing campaigns
• Ensure the upkeep of the gallery space
• Other duties as assigned

Job Specifications:

• A Bachelor's degree in Business or marketing; knowledge in the visual arts sector is an added advantage
• Minimum of 6 years of working experience
• Strong CRM/marketing database fluency
• Experience in brand strategising and building brand awareness through developing and project managing the execution of integrated digital branding/marketing campaigns
• Experience with Web analytic tools and SEO/SEM marketing
• Energetic individual with passion for the visual arts, positive mindset, and able to work independently
• Organized and meticulous with follow-ups, multi-tasking various projects at the same time
• A team player who is supportive and cooperative of the gallery's initiatives, often contributing with innovative ideas
• Possesses excellent writing, interpersonal, communication and presentation skills
• Competent and current with the latest on social/online media trends
• Experience with Wordpress, Shopify, and Mailjet/Mailchimp is an advantage
• Additional spoken and written language is an advantage

Job Type: Full-timeSalary: $4,500.00 - $7,000.00 per monthBenefits:

• Dental insurance
• Employee discount
• Free parking
• Health insurance
• Parental leave

Schedule:

• Monday to Friday

Supplemental Pay:

• 13th month salary
• Performance bonus

Expected Start Date: 26/07/2022