Job Description

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day. About the Role In this role, you will be a core member of a small but effective integrated regional team that will help HARMAN build and grow APAC’s digital ecosystem. You will own the digital and integrated online campaigns across multiple platforms with the goal of bringing best in class brand and e-commerce experiences to life for our consumer. Your Team You will report directly to the Director, Head of Integrated Marketing APAC, and this is an independent contributor role managing JBL, Harman Kardon and InfinityLab. You will be also working collaboratively with our distributor partners digital and ecommerce leads to drive strategic thinking and KPI measurements.
What You Will Do

• Collaborate with the wider product and marketing team to plan and create digital driven marketing plans (includes paid media), content, creatives, KPIs & reporting
• Manage and drive all digital always on activations which includes paid search, SEO, paid social, content calendar, EDM comms
• Educate and drive digital planning, adaptive marketing and agile practices that best engages the Harman consumers
• Build and maintain a Digital Marketing scorecard to effectively measure and report digital activities in all countries
• Work closely with key regional E-Commerce partners on a regular cadence to evaluate marketing solutions, identify opportunities and bridge gaps of each brand and country to improve conversion funnel KPIs. This would entail partnering jointly with global teams, agencies, marketplaces and e-retailers to optimize budget, media, content, promotional mechanics, and other key levers
• You will also need to be a performance ambassador by influencing the marketing organisation to be ROI-driven. This includes engaging internal stakeholders to build business cases or ensure best practices are adopted.
• Manage owned digital assets (including .com). Oversee and recommend websites enhancement to maximize audience opportunities (data capture, where-to-buy, store visits etc), in tandem with global roll-out plans and local change requests.
• Develop and see through all Digital Marketing best practices are applied locally with a focus on how they translate to success. This also includes initiating, designing and running workshops, training and learning programs
• Proactive in identifying and introducing new consumer trends, media opportunities or key learnings across markets
• This role will require you to manage agency relationships, to ensure projects are delivered to brief, on time and within budget.
• Day to day digital & ecommerce champion for all Singapore activations

What You Need

• Bachelor’s Degree in Marketing, Business or related field
• 5 or more years working experience managing and executing regional digital marketing campaigns and well versed with marketing systems and tools such as SalesForce Commerce Cloud – Demandware, GA360, DSP, DCO, Social Listening and Influencer tools. Preferably half of which in a regional/global marketing capacity
  
• Solid track record in executing sophisticated digital marketing programs and Tech stacks across different digital channels that drive tangible and measurable business outcomes
  
• Experience in Paid and Owned media (social, search, programmatic, performance marketing, analytics, site builds and content), inclusive of prior experience in driving regional media strategy development and support markets in local media plans would be an advantage
• Understanding eCommerce and/or prior brand & portfolio management, communications and media planning & marketing experience

What is Nice to Have

• Prior experience in Consumer Electronics or FMCG industry with APAC (SEA focused) experience
• Ability to juggle between the details and big picture, manage multiple and competing projects and priorities.
• Ability to speak & write another language (preferably Bahasa, Thai, or Korean)
• Passion for and genuine curiosity for innovation in the Digital / e-Commerce space
• Data/Insight-driven, strong sense of accountability and solution-oriented are key. Ability to draw insights from multiple data sources and formulate recommendations for improvements.
• Adaptable to ambiguity, changes and be at the forefront to lead change in both actions and behavior
• Ability to work independently and collaboratively in a culturally-diverse team environment, and understanding what it means to achieve success with others and through others
• Excellent communicator and able to perform well in a matrixed organization. Proven experience in managing and influencing a network of local senior managers and managers in a cross functional team.

What Makes You Eligible

• Be willing to travel.
• Any offer of employment is conditioned upon the successful completion of background reference checks.

What We Offer

• HARMAN is an innovative technology leader that is rapidly on the move. We empower our global teams to do their best as they take on the big challenges that make life better.
• As a part of HARMAN, you can expect to be valued for exactly who you are, for every day to be different, and to be part of a global organization full of fun, unique and talented people.

HARMAN is an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. (www.harman.com)