Job Description

Key Responsibilities

We seek a suitable candidate to join the Group Communication Office to :

• Drive the development and implementation of an engaging brand strategy to promote NUHS\' brand narrative and bring the narrative to life across stakeholder groups.
• Execution of go-to-market strategies and brand campaigns to drive brand awareness and engage audiences in Singapore and across the region.
• Develop and manage various brand and marketing collaterals and communications channels e.g. digital media, social media (LinkedIn, Facebook, Instagram), videos, EDMs, exhibitions
• Work closely with in-house media, content and design team to develop a creative and engaging branding content pipeline, to build a consistent and positive brand experience across varied touchpoints.
• Collaborate with stakeholders across NUHS to ensure key brand messages are consistently communicated across NUHS entities.
• Monitor brand performance and brand marketing campaigns metrics, and assess the effectiveness of the strategies and campaigns.

• Bachelor degree in Communications, PR, Marketing, Mass Communications or related fields

• Strong knowledge of branding communication principles, practices and trends
• Excellent design acumen with proven track record in delivering exceptional marketing plans with strong brand stewardship
• Creative, able to think out of the box and explore new channels of outreach and messaging to build brand awareness
• Works well in ambiguity and thrives in fast-evolving environment
• Excellent creative writing and verbal communication skills
• Strong project or campaign management skills with ability to multi-task.
• Very strong interpersonal skills, collaborative, people-focused and passionate.

• At least 8-10 years of relevant working experience
• PR or advertising agency experience preferred or proven track record of in-house branding
• Experience in consumer marketing or managing a global brand or conglomerate.
• Experience in the Singapore healthcare system or public sector advantageous but not mandatory
• Good knowledge effective communication channels and tools with strong presentation skills
• Oversee projects or campaign deliverables with strong project management skills to meet timelines and goals.

National University Health System