Job Description

We have an exciting opportunity for experienced marketing professionals looking to contribute to growing a successful global brand.

In this role, the candidate will primarily market Changi Airport to audiences residing in China and Indonesia, using full suite of communications platforms, including digital, social media and PR.

The candidate will lead in ideation, content creation and implementation of communications activities that boost awareness and consideration to travel to or through Changi Airport, build advocacy of Changi Airport, as well as targeted marketing of Changi Airport\'s retail offerings.

The scope of work includes working closely with agency partners to develop communications programs, campaigns and content that drive towards the marketing and business objectives of Changi Airport.

Some of the key responsibilities include:

• Develop, execute and optimise integrated communications plans and campaigns across paid, owned and earned media to raise awareness and consideration in international markets
• Create digital and social media content for specific target markets to drive engagement and grow brand affinity
• Manage, track and analyse website content and data
• Build relationships with industry and content partners locally and in international markets

• Good degree with 5 -8 years of relevant experience
• Driven, responsible, resourceful and creative team player who is able to multi-task and build relationships at all levels to achieve successful outcomes for stakeholders
• Proven track record in end-to-end, ROI driven, marketing campaigns across paid, owned and earned platforms
• Familiarity with changing media consumption patterns and business environment in China and Indonesia
• Experienced in multi-channel communications, including social media platforms in China, digital, and PR
• Experience in working with and managing creative and media agencies
• Strong analytical skills
• Familiarity with destination marketing
• Proficiency in Chinese language or Bahasa Indonesia will be an advantage, as the incumbent is required to develop content targeted to audiences residing in China and Indonesia.

Changi Airport Group