Job Description

You will join the team to assist the Team Lead to develop and implement marketing and content strategies to promote Lifelong Learning Institute Pte Ltd (LLI) and its offerings across different channels such as social and digital marketing, events, direct outreach to target customer segments, with the use of LLI\xe2\x80\x99s website and social media assets and marketing collaterals. Our ideal candidate should be interested and has experience in creating and generating ideas and content for a variety of formats, shooting, editing and publishing. The job responsibilities entail:

• Creating engaging content from ideation, planning, execution to post-production that support business goals
• Performing desktop research on relevant topics, analysing key findings, and distilling information into a piece of content independently
• Riding on appropriate trends to increase our channels visibility to non-followers
• Strategising and planning the content calendar
• Handling ad-hoc content creation projects as assigned (e.g. learning materials)
• General copywriting \xe2\x80\x93 write precise, accurate, and professional pieces of content (ie, blogs, press releases) or turnkey points into succinct and engaging copy that speaks directly to users (Facebook, LinkedIn, Instagram, TikTok & corporate website)
• Utilising Search Engine Optimization to increase the visibility of content
• Managing and developing content for the company\xe2\x80\x99s website
• Compiling of weekly and monthly reports with analysis on the effectiveness of campaigns

• Tertiary qualifications in public relations, marketing or related discipline
• At least 1-2 years of content/ copywriting experience with a demonstrated writing portfolio
• Strong command of spoken and written English
• Excellent communication, writing and research skills, detail-oriented
• Editorial mindset on creating content that will engage the target audience
• Experience with managing websites, content creation and growing an audience online
• Familiar with Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop (After Effects is a plus)
• Good time and project management, networking, collaborative and interpersonal skills
• Proactive and collaborative team player with a positive attitude and good work ethic
• Able to work independently with minimum supervision
• Candidates without the required qualifications but with relevant experience are welcome to apply
• Successful candidates will be offered a 2-year contract in the first instance and may be considered for an extension or be placed on a permanent tenure