Job Description

Role SummaryThe primary role of the Manager, Marketing Strategy is to identify new marketing opportunities, develop innovative concepts to promote brand awareness, and to implement and communicate CK Star's marketing strategies.In this role, you will create and apply effective marketing and brand strategies to achieve successful and sustainable business goals. You will represent the image of CK Star and make decisions with both companies' interest in mind, creating strong brand value.Responsibilities Have an in-depth knowledge of CK Star, and their value proposition Follow both industries trends locally and regionally Identify organic and regional growth opportunities Seek business development deals Oversee marketing, media and PR matters relating to CK Star - Create marketing campaigns and promotional content to target market and audience Manage partnerships, media and PR matters relating to CK Star - Identify and cultivate strategy partnerships to accelerate growth of the business Advise and assist the Executive Director in other projects as and when required Monitor, analyze and report PR results of projects to internal and external stakeholders (where applicable) Ensure that marketing strategies align with overall business strategies Work with key internal stakeholders to align communications objectives Drive issues management and crisis communications in the event of project status changes or adverse publicity Craft, send and coordinate media invites, seating allocations and RSVPs for events Liaise with artiste management counterparts for approval of key artwork, press releases and other communication materials Develop public relations and communications plans, including strategies and goals Craft press releases for each project involved in the launch of CK Star's events (concert/festival) as necessary Manage media enquiries, interview requests, press conferences and other corporate eventsAbout You Degree in Mass Communications or Business Management, preferably with major in Marketing At least 5 years of relevant marketing experience Prior e-commerce experience would be an advantage Proficient in Bahasa Indonesia would be an advantage Strong interpersonal communication, problem-solving, time management, planning and organisational skills Ability to work well in a diverse and dynamic environment Is meticulous, well-organized, and able to work independently
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