Job Description

Manager, Marketing Solutions

Description

Mediacorp Marketing Solutions position is a critical role that will drive marketing creativity, improve sales impact and performance, with a dedicated focus. The Marketing Solutions team is an important conduit between the Commercial team and other Mediacorp internal stakeholders and is responsible for ensuring that the organisation has the right partnership solutions and execution plans in place to meet our commercial objectives.

Key Responsibilities :

• Work closely with Segment Customer Groups (CGs – e.g., News, English, Chinese) and other key stakeholders to:

• identify sponsorship opportunities for Mediacorp’s content offerings
• design and roll-out audience segment-specific creative sponsorship solutions/proposals to maximise sponsorship revenue
• ensure content relevance per clients' requirements & market trends
• maintain optimal go-to-market timelines for sales monetisation
• review and scope sectors advertising spend across Mediacorp vs ADEX with a view to map the growth sectors against Mediacorp’s content pillars

• As content expert to the Commercial team, develop advertiser/sector-specific sponsorship ideas targeted at meeting the needs of the various advertisers/sectors

• Enhance the value proposition of the proposals by tapping on research data from the Consumer Insights team to pivot to audience selling

• Keep abreast with the marketing trends and developments, to be in a position to give feedback, value-add and proactively develop relevant and new sponsorship ideas for Commercial team to go to market

• Project manage, i.e., coordinate efforts across various business units to ensure fulfilment of sponsorship commitments.

• Implement and manage the day-to-day cross-functional collaboration amongst key stakeholders
• Track progress and manage deadlines
• Anticipate and manage risks, problem-solving
• Gather post-campaign feedback and prepare post-campaign evaluation

• Drive operational logistics for the business, measuring progress against business goals, facilitating weekly CG WIP meetings, CG updates and creating business updates/reviews.

• Improve Commercial team efficiencies, and lead efforts to scale best practices across teams.

Requirements:

• Bachelor’s Degree or equivalent
• 10+ years of marketing/product management/or advertising experience.
• Knowledge of key technologies/concepts in area of marketing communications
• Strong project management and problem-solving skills.
• Strong written and verbal communication skills to effectively communicate product positioning
• Good interpersonal skills and an ability to engage with a wide range of key internal and external stakeholders
• An open mindset to work in a culturally diverse environment

Mediacorp is committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.


Requisition ID: 496

Division: Integrated Account Mgmt 3 & CPS

Department: Marketing Solutions

Employment Type: Full-Time

Function: Marketing

Experience: Mid-Senior Level

Education: Bachelor's Degree/Post Graduate Diploma/Profession

Location: Singapore, Singapore