Job Description

What the role is:
You will be part of the team that champions arts creation, appreciation, and consumption through integrated marketing campaigns. We create strategies for meaningful arts experiences that resonate with diverse audiences, while spearheading Catch-Singapore's largest arts and culture discovery platform offering personalised experiences for every user. Working closely with key stakeholders in the arts and culture scene, we're committed to enriching Singapore's cultural landscape.
In this role, you will develop and execute audience development and engagement strategies, focusing on expanding and deepening NAC's connection with diverse audience segments. Your work will directly contribute to driving arts advocacy and building a more vibrant arts ecosystem in Singapore.
What you will be working on:
Strategy Development & Implementation
Support the implementation of comprehensive audience development and arts advocacy strategies
Monitor and analyse audience trends and behaviour changes resulting from NAC's efforts and audiences' deepening engagement with the arts
Data & Analytics
Conduct trend analysis across different art forms and audience segments to identify patterns in audience behaviour and engagement levels
Stakeholder Management
Maintain strong relationships with internal stakeholders and across the arts ecosystem
Coordinate with marketing and programming teams at AHL for NAC-Commissioned projects such as SIFA and SWF.
Engage with community partners such as PA to grow arts advocacy through Arts Everywhere @CDC initiatives
Programme Implementation
Implement digital engagement solutions
Execute pilot programmes
What we are looking for:
Bachelor's degree in Marketing, Digital Media or a related field
Minimum 2 years of relevant experience in marketing or digital marketing with demonstrable results
Good understanding of Singapore's arts and cultural landscape
Experience in developing innovative audience development strategies
Proficiency in marketing analytics tools and digital platforms
Good analytical and problem-solving capabilities
Good stakeholder management and communications skills
Demonstrated ability to work independently
Good team player
Adaptable and about to thrive in a fast-paced environment
About National Arts Council:
The National Arts Council champions the arts in Singapore. By nurturing creative excellence and supporting broad audience engagement, our diverse and distinctive arts inspire our people, connect communities and profile Singapore internationally. We preserve our rich, cultural traditions as we cultivate accomplished artists and vibrant companies for the future. As a statutory board in the Ministry of Culture, Community and Youth, our support for the arts is comprehensive - from grants and partnerships to industry facilitation and arts housing. The Council welcomes greater private and corporate giving to and through the arts so that together we can make the arts an integral part of everyone's lives. At NAC, we have a team of creative and dynamic staff who share this common vision. If you have a strong passion for the arts, we welcome you to join us for a challenging and fulfilling career.