Job Description

Part of the core member of the regional team to build and grow the digital ecosystem. You are needed to understand the social media platforms and tends in the APAC region and develop and executing social media strategies that engage with the traget audience to drive brand awareness.

Client Details

Global Consumer Brand.

Description

• Reporting to Head of Digital & Ecommerce, you will manage the brand portfolio across APAC
• You will also work cross function with localized team in the digital, ecommerce and social media leads to drive strategic thinking and KPIs
• Develop and execute social media strategies across APAC markets to enhance brand awareness, engagement, and lead generation through our social media channels
• Drive new initiatives with up-to-date knowledge on the latest social media trends, monitor competitor activities and industry developments in APAC market for optimise content strategies
• Track and analyse social media metrics
• Collaborate with internal stakeholders, such as marketing, creative, digital and eCommerce team to ensure alignment of messaging and campaigns across various channels to support both integrated marketing campaigns and digital - led campaigns
• Ensure all media used are aligned within the brand guidelines and strategies
• Develop best practices and strategies on leveraging social content calenders; ability to activate and respond to new trends
• Partner with local marketing comms lead to drive best practices of leveraging KOLs as part of the social content ecosystem
• Manage agency relationships to ensure data and reports are delivered on time
• Work closely with customer service to provide a positive customer response on all of the social channels

Profile

• Bachelor\'s Degree in Marketing Communications, Digital Media or a related field.
• 5 years in social media management and brand marketing
• Analytical mindset with the ability to interpret data, derive insights and make data-driven decisions.
• Creative, innovative thinker. Detail-oriented, ensuring high-quality content production.
• Demonstrated ability to develop and execute successful social media strategies that drive engagement, brand awareness and business results in APAC.
• Proficiency in social media management tools, analytic platforms and content creation tools
• Hands-on experience in social media strategy, planning and digital activation. You have a good knowledge of how and when to leverage different marketing channels.

Job Offer

• Matrix organisation
• Health care and benefits

To apply online please click the \'Apply\' button below. For a confidential discussion about this role please contact Yandy Low on +65 6643 9774.

Michael Page