Job Description

Who We Are

At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world\'s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.

We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn\'t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive - we want to bring out the best in you

The Global Employer Digital and Social Media Senior Manager is responsible for deliberate planning, strategy and goal setting, brand awareness and online reputation, and content management of the organisation\'s employer branding social media channels. A successful candidate would be keenly aware of content that makes potential candidates and employees tick.

You would have a diverse range of skills, knowledge and experience relating to social listening, social copywriting, media production (i.e. adapting and resizing graphics, videos, GIFs), performance reporting and paid media management (i.e. targeting for paid campaigns). You are a positive, solution-oriented person looking to work with great people who are passionate and driven to achieve the mission together.



Keen understanding of Social Media and Digital Marketing channels

Excellent understanding and use of these social media channels - LinkedIn, Facebook, Instagram, Twitter, TikTok and YouTube are musts. Telegram, WhatsApp, Discord, Reddit and other social channels are nice-to-know

Experienced with creating organic content (monthly content calendar, individual post ideas and copy etc)

Communicates in a professional and unique social media \'voice\' for different talent personas

Adept with social content publishing and marketing

Media Buying and Performance Marketing

Good understanding of paid social campaigns across LinkedIn, Facebook, Instagram and TikTok

Demonstrates understanding of various media buying objectives available on LinkedIn, Facebook, Instagram and TikTok

Have proven experience setting up and running paid campaigns on social channels.

Familiarity with LinkedIn Marketing Solutions (set up of campaigns and A/B testing)

Familiarity with social media management tools and platforms

Campaign Management

Drive social accounts on a day-to-day basis

Conceptualise, plan, develop and execute social media campaigns supporting the organisation\'s core values and our talent personas\' preferences

Able to identify stakeholders and communicate effectively to pull high quality global content together

Demonstrates understanding of, and ability to facilitate and manage forecasting, campaign budgeting, campaign creation, optimization and time management

Proactive in optimising campaigns and recommending improvements to copy in a timely manner to achieve better results

Trend Hacking

Demonstrates a strong motivation to create quality and creative content in different media types

Ability to develop monthly content plans with strategic and ideate with the global employer branding team

Strong writing skills as this role requires development of social post copy

Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations/ ideas around trending topics

Ability to liaise with creative, design and production agencies to bring life to your ideas

Data Analysis and Social Listening

Experience compiling data across social media platforms for weekly/monthly reports, including analysis for insights, optimization, and future strategy development

Demonstrates strategic insight to develop long-term execution plans or short-term activations

Strong understanding of data analytics, including knowledge of analytics software such as LinkedIn Insights, SocialBakers or similiar

Ability to use social listening tools such as Synthesio, Meltwater or similar.

Digital Marketing

Understanding of omni-channel marketing strategies (website, marketing automation, targeted ads, SEO/SEM, email) to achieve business goals

Identify, develop and drive new innovative technologies for creative campaigns and drive changes in processes to enhance efficiency and effectiveness of marketing e.g. mobile app collaborations, social performance monitoring / social listening

Working with Google Analytics, Google Ads, and Google Tag Manager or similar

Role specific capabilities and behaviours

Extensive hands-on experience in social media management for tech-focused companies

Expertise managing LinkedIn, Facebook, Instagram and TikTok are required

Basic graphics and video editing skills

Experience managing meaningful relationships through community programs (AMA Sessions with Prizes, etc.)

Demonstrate the ability to understand important performance drivers against statistical findings and produce performance reports that analyse results

Results on social media campaigns and long-term strategy

Meticulous and organized

Resourceful problem solver

Ability to juggle multiple projects

Good communication and people skills

Ability to work across different teams in various countries / time zones

Desired candidate profile

Degree in Digital and Social Media Marketing, Communications or related discipline

A team player with strong values who sees the connection between short-term and long-term goals

A positive person who is upbeat, solution-oriented, and goal-driven

Experience in global teams with cross-cultural awareness and a love for working with diverse teams

High proficiency in English (both written and verbal)

Knowledge of the blockchain and crypto industry, or related fintech areas will be helpful

OKX