Job Description

* Design, manage and evaluate online and offline B2B marketing strategies and communication channels to drive awareness, build brand differentiation and create demand for our corporate segment * Assess current plus future indust Design, manage and evaluate online and offline B2B marketing strategies and communication channels to drive awareness, build brand differentiation and create demand for our corporate segment Assess current plus future industry trend to develop keen insights to identify areas of growth while solidifying existing business Understand technology trends, the competitive landscape, channel dynamics, and characteristics of various target markets to drive the best strategy Own and manage the creation of content marketing plan to continually engage existing and new customers Track effectiveness of marketing campaigns through key marketing metrics analytics Collaborate with other functional leads to deliver the engagement strategy in line with business objectives Job Requirements Blend of digital marketing and B2B marketing expertise Knowledge of growth and demand generation, content and brand, digital product marketing, and customer marketing Minimum 7 years in an B2B/Corporate marketing role Ability to deliver actionable recommendations to influence business decisions and strategies Proactive team player, with a strong sense of self-direction Strong project management skills Strong Microsoft Excel and Powerpoint skills Possess excellent communication skills (verbal and written)