Job Description

Who We Are:-

A family-owned company, bioM\xc3\xa9rieux has grown to become a world leader in the field of in vitro diagnostics. Our entrepreneurial adventure, begun over a century ago, is driven by an unrelenting commitment to improve public health worldwide.

Since 1963, we\'ve been paving the way in the field of in vitro diagnostics and have contributed greatly to improving public health and making the world a healthier place. The solutions that our teams imagine, develop and manufacture are key to enable healthcare professionals and industry players to make confident decisions to improve patient outcome and ensure consumer safety.

It is today present in 44 countries, serves more than 160 countries with the support of a large network of distributors, and supported by more than 13,000 employees worldwide.

Job Summary:

• Marketing Communication functional head for all product franchises in 11 Southeast Asian countries (ASEAN cluster)
• Engage in cross-functional collaboration at the country, regional, and global levels within a complex matrix organizational structure, aiming to achieve the business objectives. This involves creating influential and effective marketing communication tools and assets.

Principal Duties and Responsibilities:

External Marketing

• Responsible for creating and implementing Marketing and Communication roadmaps, which involve charting, strategizing, and executing in-country, cluster-wide, and regional marketing & communication initiatives and priorities.
• Take charge of events management and marketing efforts, serving as the organizer, communicator, executor, and supporter for customer events, webinars, symposiums, workshops, tradeshows, and congresses, in in-person, virtual, or hybrid format. Additionally, handle leads generation, provide progress updates, and prepare retrospective reporting for these events.
• Responsible for omnichannel/digital marketing, including content generation, planning, platform administration, reporting, analysis, and continuous improvement across various official social media platforms and marketing channels.
• Actively participate in and provide support for various new product launches through a range of online and offline activities as part of the Go-to-Market strategy.
• As the brand custodian and ambassador, responsible for reviewing and approving marketing and communication assets to ensure strict adherence to the corporate branding charter.

Internal Communication

• Act as the primary point of contact for new hires during their MarCom onboarding orientation.
• Organize, manage, and execute employee events and engagement activities, such as annual kick-off meetings, annual partners forums, etc., in close collaboration with cross-functional teams.
• Coordinate and disseminate key internal business topics to relevant stakeholders.
• Collaborate closely with cluster office management on space branding to ensure consistency and alignment with corporate guidelines across Southeast Asia.

Other tasks as required

• Assume a transversal management role, overseeing local country subsidiaries\' MarCom point of contacts to ensure a coherent communication strategy across the entire region.
• Guide, adapt, and implement specific initiatives to streamline branding communication guidelines and protocols.
• Take ownership of the budget, managing and handling relevant administrative paperwork related to marketing and communications activities.
• Ensure alignment and adherence to relevant policies for specific marketing and communications activities, including procurement of giveaways, records keeping, and tracking.
• Lead in-house creatives content development, including visuals, graphics, and videos. Additionally, liaise with external outsourced creative, events, and production agencies management.
• Participate in public health education and outreach initiatives, contributing to the organization\'s efforts in raising awareness and promoting public health initiatives.

Essential Skills and Qualifications:

• Degree in Business, Marketing or Communication, with a solid experience of at least 3 years in big events organization, working in direct or with agencies. Experience working in the IVD industry would be strongly preferred.
• Experience in strategic planning, strategic marketing and business development
• Strong communication, analytical and multi-tasking skills
• Good presentation and good interpersonal skills
• Problem-solver, result-driven and highly motivated individual with positive disposition and energy, resilience in the face of negative sentiment
• Good written communication skills in English
• A team player with strong project management skill, with attention to details

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