Job Description

Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok. In our team, you will be responsible for defining challenges, opportunities and managing end-to-end programs to enhance creative possibilities. You will also be responsible for leading conversations with cross functional teams to enable our entire marketing team. - Develop and implement B2B marketing strategy to articulate TikTok's value proposition to our partners including media agencies, resellers, creative agencies and industry associations - Lead the team to drive agency activations and generate leads through ongoing partner marketing activity - Oversee TikTok's agency CxO engagement and activities - Develop and own our industry relation strategy in Southeast Asia to position TikTok as a thought leader among relevant partners in the space of measurement, brand safety and creative - Develop messaging, narratives and collaterals to engage media & creative agencies in Southeast Asia - Develop advocacy plan to engage industry partners (e.g., IAB, MMA and local trade partners) - Work closely with global marketing teams to localise strategies and campaigns targeted at media agency partners - Work closely with sales, PR, product and other cross-functional teams to drive partner marketing programs - Activate integrated marketing campaigns including partner training, events, PR, advertising, social media and industry partnerships to engage media agencies - Manage partner marketing budget Qualifications - A minimum of 8-10 years years of experience in marketing, communications, consulting or business strategy - Existing relationship and/or experience with industry associations like IAB and MMA - Team management experience - Experience in media, advertising or technology industries - Excellent written and verbal communications in English, for whom can speak an additional Southeast Asian language preferred (Bahasa Indonesia, Thai or Vietnamese) - Strong understanding of the advertising industry and agency landscape in Southeast Asia - Track record of working with and influencing sales & other cross-functional teams - Experience developing integrated marketing strategies and executing go-to-market plans TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.