Job Description

This role is a 6 months maternity cover role.

The incumbent will assist in the management and coordination of all of Cenizaro Hotels & Resorts\xe2\x80\x99 public relations, social media and integrated marketing activities including print/digital advertising, web and collateral design/printing, special events promotions; assists in establishing and maintaining consistent favourable image for the brand; assist in achieving public relations/marketing objectives and perform related work as required.

JOB RESPONSIBILITIES:

• Coordination and Support in Media Relations: Draft media content/Facilitate media visits
• Support in agency-project management: Marketing Collaterals/Image Library/Advertising/Digital Marketing
• Leads the corporate digital content strategy and manages all social channels, overseeing property channels as well.
• Social Media Management: Elevate digital/social media brand presence. Create and deliver creative, engaging & successful social campaigns, ensuring consistency in voice and cultivating a social media Referral network & strong engagement.
• Content Curation Editor - Newsletter, social media calendar
• Support Website Management \\ CRM & Database Management \\ Guest Loyalty Programme Management
• Support in Corporate Sustainability Programme
• Support in Online/Offline Direct Marketing
• Support in Marketing and Budget Planning
  

Administrative Duties: Handles incoming enquiries/documents/correspondences to the Director in his/her absence Maintains an efficient, organized and speedy administration and orderly office

COMPETENCIES/QUALIFICATIONS Required:

• Diploma in Mass Communications/Public Relations/Marketing/New Media
• Proven media, marketing and promotions experience, from a related industry travel/ tourism/ hospitality) sector environment.
• At least 5 years of relevant experience (Hotel/ PR agency/ Journalism) preferred.
• A strong network of lifestyle, travel, media and industry partners
• Ability to assist in developing, implementing and evaluating public relations/marketing goals with a clear understanding of the principles and practices of Public Relations/Integrated Marketing.
• Creative and resourceful in coming up with stories and PR ideas
• Strong verbal and written communication skills (Fluent in English & Chinese)
• Experienced in writing, editing and crafting content for media/marketing materials including the social media space and fluently articulate key brand messages.
• Experienced with technology and use of standard office programs and networks (Microsoft Word, Excel, Power Point)
• Strong knowledge and sound application of social media platforms and web-based applications/ tools/ technologies to support marketing activity and corporate image.
• Excellent organisational and prioritization/time management skills and attention to detail.
• Ability to prioritise and balance multiple projects simultaneously