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Responsibilities:
Responsible for the brand development work of the catering brands.
Develop marketing strategies and plans, advertising, promotions, creative projects, media relations, sponsorships and event management.
Develop revenue and profit growth strategies for the business and take charge of the tactical execution of the brands\' marketing communication initiatives in support of the business strategy, market goals, and organizational objectives.
Leads, coordinates campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimization.
Collaborate with internal business partners like Operations, F&B and Finance teams to ensure that all initiatives support the brand promise.
Develop creative briefs and guide creative direction to meet objectives for all advertising and communications, including print, and digital assets
Monitor and improve ROI using strategic and analytical approach
This role requires a strategic and analytical approach to monitoring and improving ROI.
Prepare and manage budgets for various marketing and branding initiatives to achieve cost efficiencies.
Requirements:
Minimum 3 years\' relevant brand management and marketing experience
Preferably relevant experience in F&B/ FMCG industry
Company information
Registration No.
201426535W
EA No.
14C7279
Employer questions
Your application will include the following questions:
Which of the following statements best describes your right to work in Singapore?