Job Description

COMPANY DESCRIPTION
Kaplan is one of the world’s largest and most diverse education providers with over one million students globally. Headquartered in US, Kaplan is part of Graham Holdings (formerly The Washington Post Company) and is its largest subsidiary. Kaplan in Singapore has students from over 35 countries and regions. As a Lifelong Integrated Learning Partner, we offer over 500 academic programmes for higher learning and professional certification courses for skills development, providing opportunities for individuals to always stay relevant. To date, these opportunities have benefitted over 85,000 graduates. We have a diverse team of individuals dedicated to our mission to help individuals achieve their educational and career goals, and build futures, one success story at a time. Our core values – Opportunity, Knowledge, Support, Integrity and Results – help guide the way we work. At Kaplan, we provide a stimulating and professional working atmosphere with plenty of room for initiatives and growth. If you are seeking for challenges and enrichment, we welcome you to write to us!
DESIGNATION : Marketing Assistant/Executive

RESPONSIBILITIES

• Work closely with Senior Marketing Manager to develop and support integrated marketing and communication plans for assigned university portfolios/disciplines, encompassing online and offline advertising, PR, events, and branding aimed at generating leads, increasing engagement and meeting enrolment targets.

• Support Senior Marketing Manager to execute and optimise marketing and communication plans, working closely with internal stakeholders and external agencies on deliverables.

• Support media planning, booking and execution for all channels and platforms including social media.

• Support the development and production of marketing collaterals, both digital and physical assets. This can involve simple copy writing, proof-reading, and liaising with designers and printers.

• Support events, including logistical arrangement, set up, tear down and liaising with internal and external parties.

• Work closely with creative agencies to ensure that quality work is produced in a timely and cost-efficient manner.

• Ensure compliance of marketing and communication materials with CPE regulatory guidelines for assigned university portfolios/disciplines.

• Collaborate with various stakeholders and agencies to ensure accurate and timely update of information across all university/portfolio marketing assets/websites.

• Ability to conduct basic research on industry data and trends.

• Keep track and facilitate departmental budgeting, invoicing and other finance-related requirements.

• Provide administrative support to the Marketing department.

• Perform any other duties and responsibilities as assigned.

• At least 2 years’ experience in marketing
• Performance digital marketing experience (e.g. SEM, Display, Re-Marketing, Lead Gen)
• Experience in working within a matrix reporting structure
• Experience in working across geographies
• B2B and B2C marketing experience
• Experience in a fast-paced, working environment
• Creative and good with copy
• Ability to work across multiple teams and support various business
• Stakeholder management (managing senior level stakeholders)
• Highly motivated, resourceful, and results-oriented team player with strong commercial acumen
• Ability to analyze, ideate and communicate with clarity
• Detail-oriented with the ability to consistently deliver high quality and accurate output, on a timely and urgent basis
• Displays emotional resilience via an ability to cope with and manage the demands of working on a key portfolio
• A can do attitude that translates into an ability to organize and prioritise, along with the flexibility to adjust approach